Press Release

Back To School With Troy Lee Designs










February 21, 2011 - Corona, CA
















Photo: Chris Denison / Dirt Rider
Photo: Chris Denison / Dirt Rider
Video by: Masayuki Shirotani





Team TLD/ Honda Speaks Out For a Great Cause



Story and Photos By: Chris Denison / Dirt Rider



Kids these days can use all the good examples they can get, and there's
no better role model for a preteen than a clean cut, courageous,
slightly goofy young motocross racer. Earlier this week, Team Troy Lee
Designs/ Honda paid a visit to Lincoln Alternative Elementary School in
Corona, California, where the racers established themselves as absolute
heroes in front of 400+ energetic students.



How much of an impact can a trio of young rippers have on a bunch of fourth, fifth and sixth graders? You'd be surprised. As Christian Craig, Travis Baker and Cole Seely
answered questions, told stories and talked about safety to the riveted
audience, they also drove home the importance of success in school,
getting good grades and holding on to your dreams. The impact on the
students was clearly real, but most importantly a ton of kids were
exposed to one of the greatest family sports on the planet.


For one afternoon, Lincoln Alternative Elementary was
transformed into a pit area for the TLD/ Honda squad. Understandably,
the kids were in heaven.


Speed TV had a camera crew on hand to cover the action, and
the kids got a kick out of the prospect of being on national
television. The spot is set to air in conjunction with the upcoming San
Diego SX race, which will be broadcast live on Speed TV.


If you think sugar gets kids revved up, try race gas fumes!
When Christian Craig's bike rolled onto the back lawn of Lincoln
elementary, 400+ pre-teens officially made more noise than the entire
Anaheim Supercross crowd.


Troy Lee Designs is also based in Corona, California, just a
few miles from Lincoln Elementary. The company has several ties to the
local community; reaching out to the students at Lincoln was yet
another way for TLD to give back to the city while helping to promote
the sport.


Quite possibly the best part of the assembly was the question
and answer session with a handful of students. Questions ranged from
"Has Obama been to your races?" to "Do you guys ever fight?" The racers
themselves were more than happy to answer each query, also taking the
time to reiterate the importance of education and persistence in
realizing one's dreams.


The highlight of the afternoon came when Travis Baker claimed
that he still remembered his elementary school song, and then promptly
jumped into a full-throttle rendition of the tune. While Baker's future
in motocross looks bright, he won't be going platinum anytime soon.
Still, you have to give the kid credit for his ability to wow a crowd!


Part of the assembly focused on safety equipment, with a
hands-on explanation as to how and why racers wear helmets and chest
protectors. No fifth graders were harmed in this demonstration, but one
was disappointed that he didn't get to keep the lid!


TLD's Shawn Norfolk was the man that made the event happen.
"Troy Lee grew up here in Corona, and he thought it would be so cool to
go to a local elementary school and make some kids' days." Shawn
explained. "We decided to make it happen before the Supercross series
left the West Coast, as we figured we could stop by and show these kids
that you don't need to try to be a doctor or a lawyer to use your
education. These guys-these professional athletes-have to use their
minds every day!"


Jason Scott, Principal of Lincoln Alternative Elementary, was
beside himself at how well the racers were received. "I think the visit
was highly motivational for the students, and to bring in the arts has
been exciting-we don't get a chance to do that very often. And for the
kids to hear from professional athletes about reading, writing, math-as
well as safety-is critical. It's an important message that I'm so glad
they brought and shared."


Troy Lee Designs is founded on art, and one of the coolest
components of the racers' visit was an art contest. Students were given
12 x 18 sheets of paper and told to draw a picture from the theme
"motocross is..." with each of the racers picking their favorite
drawing.


Mixed in with the various sketches were several freestyle
drawings, a tiger driving a car, a couple of street bikes and (visible
at top right) an impressive illustration of the Predator flat-tracking
a Harley across red flames. Evidently, motocross means hugely different
things to certain kids.


The three students with the top drawings were awarded a TLD
backpack full of swag, much to their disbelief and excitement. As if
that wasn't enough, they also received tickets to the weekend's
Supercross race and special VIP hospitality access to the TLD/ Honda
rig.


Huge props to Lincoln Elementary for exposing their students
to the best sport on earth, and three cheers for the TLD Honda team for
taking the time to support the youngens.



Sorry, Justin Bieber, there's a new heartthrob in town, and his name is Christian Craig!



To read this article in its original format, click here: www.dirtrider.com.


TLD would like to thank all of our team sponsors: Lucas Oil,
American Honda, PPG, Red Bull, SillyBrandz Global, Adidas, BioLytical
Labs, Dunlop, McQueen Racing, VQ OrthoCare, Shock Doctor, Skullcandy,
Renthal, Alpinestars, Pro Circuit, Primm MX Collection, Couts Heating
& Cooling, Selle Italia, N-Style, VP Racing Fuels, Boyesen, ODI,
DID, Rossignol, Pacific Collision Centers, Muc-Off, Kasey Kahne, Elrod
Racing, New Era, Leatt, Cycra, Hammerhead, Hinson, Light Speed, Moto
Tassinari, Twin Air, Talon, QTM, and EPIC Action Camera.


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