Arnette Adds FMX Heavyweight Adam Jones to Team‏

FOOTHILL RANCH, Calif.; August 9,
2011 – Arnette is excited to announce
that FMX standout Adam Jones has
joined the family as its newest team rider.  Adam will proudly fly the flag for
Arnette’s resurgence into the motocross world with the release of its all-new Series 3MX™ goggle in September
2011.

“It’s rad to ride for Arnette,” Adam
says.  “I remember seeing the MX
goggles years ago and always thinking they were awesome, so to be the first team
rider back on the program is an honor.  The goggles work really well, and I'm
pumped to be riding for such a cool company that makes such great
products!”

Watch Adam’s “Welcome to the Team”
video at: http://bit.ly/arnette-adam-jones-video

Widely recognized as one of the
sport’s most progressive riders, Adam Jones is the inventor of such mind-numbing
FMX tricks as the Stripper Flip, Cordova Flip, Shaolin Flip and Corpse Flip.  A fierce competitor with a killer sense
of humor, Adam truly epitomizes what Arnette stands for: tradition, progression,
good times, and going balls-to-the-wall all day, every
day.

Adam’s competitive accomplishments
are vast, with highlights including a gold medal at the 2007 Summer X Games,
winning the overall title on the Dew Tour in 2008, and most recently a silver
medal performance in Moto X Freestyle at the 2011 Summer X Games.  Fueled by classic punk tracks and lots
of metal, Adam is a dedicated rider who you can always count on to push himself
and the sport to the next level.

“We’re super excited to have Adam on
the team,” says Arnette Team and Events Specialist Brent Bearden.  “He’s
been leading the charge in FMX for many years and his insane riding style truly
speaks for itself.  Adam will be a huge asset to the brand, and having him
represent Arnette is really amazing.”

In the months ahead, keep an eye out
for Adam as he will be wearing Arnette’s new Series 3MX goggle while he competes
at all the major contests.

Dripping with heritage, rich design
detail and loads of flavor, the Series 3MX features a true
anatomical fit, articulating strap attachments for micro-tweak helmet
compatibility, posts for tear-offs, and triple-layer Combo Plate face foam that wicks away
sweat and maximizes comfort.  The Cool Breeze venting system promotes
air-flow while the scratch-resistant Lexan® lens provides UV protection, impact
resistance and the best in fog-free visual performance – all at a great
value.

For more information, please visit:
www.arnette.com | www.facebook.com/arnette | www.twitter.com/arnetteeyewear

About
Arnette

Established nearly 20 years ago in
the humble surroundings of a one-car garage in Orange County, California,
Arnette® goggles and shades are
found on today’s most influential action sports athletes and lifestyle
personalities.  Each product is
meticulously designed with the highest quality materials, providing lightweight
wearability for unmatched comfort, fit and style.  Arnette’s distinctive collection is
available at action sports and specialty eyewear retailers
worldwide.