Alpinestars X Young & Reckless

ALPINESTARS X YOUNG & RECKLESS:

Alpinestars
and Young & Reckless have joined forces for a collaboration
exploring the two brands’ core identities and their mutual passion for
sports and lifestyle.

Young
& Reckless founder and president, Chris “Drama” Pfaff, was always
drawn to motocross as a kid. Alpinestars has been a staple in motocross
worldwide for nearly 50 years. Both Drama and Alpinestars enjoy
unorthodox partnerships, thus creating a collaborative T-shirt series
and contest.

Available exclusively at PacSun, the five T-shirt
styles fuse both brands’ commitment to action sports and a common
design aesthetic. The five styles are available now in participating
PacSun locations.

Additionally, a limited edition,
motocross-inspired long sleeve tee will be available in a special
vending machine on Saturday, April 2^nd, at just five PacSun
stores. Limited to just 500 pieces (100 per store) the cobranded jersey
will also be tied into an exclusive contest, awarding one lucky winner
an all expenses paid trip to AMA Supercross in Las Vegas with Drama
himself.

Drama
will also be making an in-store appearance at the PacSun store located
in his hometown of Canton, Ohio. Mr. Y&R will be on hand at the
Belden Village Mall, Saturday, April 2^nd to celebrate the release of the limited edition T-shirt.

THE VIDEO:
In
preparation for the Alpinestars X Young and Reckless collaboration,
Drama took to the track for a little bit of self-exploration and
introspection. He investigates his passion for motocross and why he is
so committed to that passion.

http://www.youtube.com/watch?v=XQr-b8RPGnE

To view the complete line and learn more about the contest and limited edition T-shirt please visit: www.alpinestars.com/youngandreckless

About Alpinestars
Founded
in 1963, Alpinestars has built a reputation of innovation and prestige.
Having introduced the motocross boot in the early years of the sport,
Alpinestars began a legacy of form and function that shaped the roots
of the company. Nearly fifty years later, Alpinestars is synonymous
with quality, protection and technology. This commitment to design and
innovation has blossomed into an industry-leading apparel division,
producing timeless, functional garments with a progressive style.

The
Astars apparel range pays homage to both Alpinestars’ rich history in
motorsports and to its commitment to action sports and fashion. Worn
proudly by champions around the world, Astars apparel is the
manifestation of its deep connection with the best athletes signified
by the motto: One goal. One Vision.
www.AstarsMens.com

About Young & Reckless
Young
& Reckless is a Los Angeles based streetwear inspired clothing
brand. The brand was started by music producer Drama, who also co-stars
in MTV’s Rob Drydek’s Fantasy Factory. Young & Reckless is
distributed in over 3,000 stores around the country including Pacific
Sunwear, Journeys, Lids, Zumiez, Tilly’s and CCS. www.youngandreckless.com

About Pacific Sunwear of California, Inc.
Pacific
Sunwear, Inc. and its subsidiaries (collectively, the "Company") is a
leading specialty retailer rooted in the action sports, fashion and
music influences of the California lifestyle. The Company sells a
combination of branded and proprietary casual apparel, accessories and
footwear designed to appeal to teens and young adults. As of March 15,
2011, the Company operates 839 stores in 50 states and Puerto Rico.
PacSun's website address is www.PacSun.com.