AMSOIL Signs on as Official and Exclusive Oil of Monster Energy Supercross‏

AURORA, Ill. (November 3, 2010) – Feld Motor Sports℠ announced today that
AMSOIL, based in Superior, Wis., signed a multi-year agreement to be the
official and exclusive oil of Monster Energy Supercross, an FIM World
Championship, that begins January 8, 2011 at Angel Stadium in Anaheim, Calif.

The three-year agreement marks the company’s
first partnership with the Monster Energy Supercross championship. AMSOIL began
sponsoring motorcycle racing in 1999 and their dedication to showcase their
industry-leading synthetic lubricants to the legions of Monster Energy
Supercross fans is the next step in their commitment to racing.

“The Monster Energy Supercross sponsorship
helps solidify our presence in the motorcycle market,” said AMSOIL Race Program
Manager Jeremy Meyer.  “Supercross brings exceptional television coverage,
competition and a dedicated fan base week-in and week-out.  Their fans demand a
high-quality product at the track and AMSOIL has an excellent opportunity to
showcase almost 40 years of quality products.”

In addition to their on-site presence at the
2011 Monster Energy Supercross championship, AMSOIL will be featured on the CBS
Sports and SPEED television package with more the 90 hours of programming.

“AMSOIL’s rich, 40-year heritage has provided
the perfect springboard to their involvement in supercross racing for more than
a decade,” said Todd Jendro, senior director of operations, Feld Motor Sports.
“Throughout the years they have created a relationship with top supercross
racer Kevin Windham, and their support to the world’s largest indoor, off-road
motorcycling racing championship signifies their commitment to excellence. Feld
Motor Sports is proud to welcome AMSOIL to our family of sponsors of Monster
Energy Supercross”

For more information on the Monster Energy®
AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com. For all
media requests, please contact Denny Hartwig dhartwig@feldinc.com or
630-566-6305.

About AMSOIL®

AMSOIL® manufactures premium synthetic
lubricants for automotive, marine, power sports and recreational two-stroke and
four-stroke applications... and for the vehicles that tow them, for longer
equipment life, maximum power, and optimal all weather performance. Tested and
proven for over 35 years and billions of miles of service. The original
synthetic motor oil. For more information on AMSOIL, visit www.amsoil.com

About Feld Motor Sports℠

Feld Motor Sports, Inc. is the world leader
in specialized arena and stadium-based motor sports entertainment.  Feld
Motor Sports, Inc. productions include Monster Jam^®, Monster Energy^®
Supercross, AMA Arenacross Series, Nuclear Cowboyz℠, and IHRA^®
Nitro Jam^®.  Feld Motor Sports, Inc. is a division of Feld
Entertainment, the world’s largest producer of live family entertainment. 
For more information on Feld Entertainment, visit www.feldentertainment.com.