AMA Sports and ATVA Athletes of the Year will be honored by P Swiss at AMA Sports Awards Banquet

PICKERINGTON, Ohio -- The American Motorcyclist Association (AMA) is proud to announce that P Swiss, a new and innovative Swiss-made watch brand, will present the AMA Sports and ATVA Athletes of the Year with a model from the P Swiss Planet line at the 2008 AMA Sports Awards Banquet on Saturday evening, Nov. 22, at the Barber Vintage Motorsports Museum in Leeds, Ala.

"P Swiss offers a range of unique and stylistic timepieces that combine traditional Swiss quality with a modern design," said AMA Director of Business Development Jim Moore. "We're excited that this leading watchmaker is helping honor our most successful competitors with such a fine example from its line."

Riders nominated for the AMA Sports Athlete of the Year include: Ricky Dietrich of Menifee, Calif.; Darryn Durham of Butler, Pa.; PJ Larsen of Stanley, N.C.; Jason Raines of Belfair, Wash.; and Stephen Vanderkuur of Davison, Mich.

Riders nominated for the ATVA Athlete of the Year include: Bill Ballance of Smiths Grove, Ky.; Michael Coburn of Garretson, S.D.; Cody Gibson of Englewood, Tenn.; and Harold Goodman of Romulus, Mich.

"The AMA Sports and ATVA Athletes of the Year represent some of the fastest, most-talented, hard-core motorsports stars competing today," said Earl T. Shannon, P Swiss Inc. CEO. "It's only natural that we support these top talents, and what better way to do that than with one of our most popular models, the modern and adaptable P Swiss Planet."

Like all P Swiss watches, the Planet features a scratch resistant sapphire crystal and is water resistant to a minimum of 50 meters. All P Swiss watches come with quick-change straps, available in genuine alligator, leather, sateen, rubber or a stainless steel bracelet.

In addition to the Athletes of the Year, hundreds of champions and other special honorees will be recognized at the AMA Sports Awards Banquet, held this year at the stunning Barber Vintage Motorsports Museum, which includes a collection of more than 1,200 historic and rare motorcycles, and is located on the grounds of the world-class Barber Motorsports Park road-race course.

Tickets to the AMA Sports Awards Banquet are $85 and can be purchased online at www.AmericanMotorcyclist.com. A downloadable registration form is also available. Printed orders can be faxed to: (614) 986-1962, Attn: Cyndi Freeze-Cain; or mailed to: AMA Racing, Attn: Cyndi Freeze-Cain, 13515 Yarmouth Drive, Pickerington, OH 43147.

About the American Motorcyclist Association

Since 1924, the AMA has promoted and protected the motorcycling lifestyle. AMA members come from all walks of life and they navigate many different roads on their journey to the same destination: freedom on two wheels. As the world's largest motorcycle organization with nearly 300,000 members, the AMA advocates for motorcyclists' interests in the halls of local, state and federal government, the committees of international governing organizations and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition events than any other organization in the world. Through its Motorcycle Hall of Fame Museum, the AMA preserves the heritage of motorcycling for future generations. For more information, visit www.AmericanMotorcyclist.com.