Introducing the Rockstar Energy Fastest Lap 1

Season-Long Competition Rewards Series' Single Fastest Laps At The 2010 Lucas Oil AMA Motocross Championship

MORGANTOWN, WV -
After witnessing their riders Chad Reed and Ryan Dungey sweep the 450
and 250 class championships in 2009, Rockstar Energy took the next step
in becoming the newest member of the American motocross family. To
welcome the new Official Energy Drink of the Lucas Oil AMA Pro
Motocross Championship, MX Sports Pro Racing and Alli Sports introduce
the Rockstar Energy Fastest Lap competition for the 2010 season.

In an effort to make things a little sweeter for the world's best
riders, who lay it on the line each and every weekend, the Rockstar
Energy Fastest Lap will put the spotlight on the fastest competitors
from the 450 Class at each of the 12 rounds this summer. In the second
450 moto of each race, premier class riders will have extra incentive
to lay down the fastest lap possible in an effort to get a leg up on
the competition as the season moves forward.

Beginning at the Rockstar Energy Hangtown Classic on Saturday, May
22, points will be accumulated over three and a half months by the
quickest riders on any given lap. Both NBC Sports and SPEED will keep
the fans up to date on the hot-lap stats. Whenever a new rider tops the
chart, he will earn a point (though only a single point is on the line
at each round for any given rider). That means strategy can play a
significant role in minimizing a competitor's total by simply logging
as many fast laps as possible, preventing anyone else from topping the
leaderboard.

"We wanted to spice things up a little bit for the riders out on the
track," says Rockstar Energy's Mike Kelso. "The added incentive to run
a hot lap should produce some of the fastest times we've ever seen at
the track and hopefully becomes a strategic tool in the outcome of each
race. We can't think of a better way to show our commitment to this
series.

Weekly Rockstar Energy Fastest Lap results can be found every Monday following a round on Rockstar69.com, RockstarMX.com, RacerXOnline.com, AlliSports.com, and RockwellTime.com. Fans can also stay up to date by following @Rockstar6969 on Twitter.

As the checkered flag falls on the season finale from Pala Raceway
on Saturday, September 11, the top three overall Rockstar Energy
Fastest Lap riders will receive exclusive signature Rockwell Watches.
First-place will receive a black and diamond 50mm signature watch while
the runner-up will be awarded with a sapphire-coated crystal black 50mm
timepiece. Third place will receive a watch from the sapphire-coated
crystal black Rook series.

The Rockstar Energy Fastest Lap begins this weekend at the renowned
Prairie City SVRA Park in Rancho Cordova, Calif., on May 22. The event
will air on SPEED.

For tickets and fan and racing information on the 2010 Lucas Oil AMA Pro Motocross Championship, log onto www.allisports.com.

For more information about the 2010 Lucas Oil AMA Pro Motocross
Championship, please contact media coordinator Brandon Short via email
at brandon@mxsports.com or by telephone at (949) 365-5750.