6/18/2018 9:53 AM
Edited Date/Time: 6/18/2018 9:59 AM
akillerwombat wrote:
It's actually the other way around; you're listening.
I 100% guarantee they played this add for you a dozen times already (based on your search history) but it wasn't until the ad meant something to you did you hear it / see it.
FiendzCC wrote:
Are you seriously implying that phones don't recommend ads to you unless you've searched that item or phrase in the past?
MR. X wrote:
He's playing the card that people can be told what to do subcontiously. I'll let you figure the rest out .
I have to run to a shoot so I'll double back to this later, but....
In my 15 years in advertising (at some of the highest level agencies) I've never been involved in a meeting that "spying on people through their microphone" was discussed as an actual marketing strategy because the ramifications for getting caught doing so would be incredibly damaging to the brand doing it. Again, not saying it doesn't happen but given the amount of data everyone already has on you, and the 20 years of creating target specific algorithms, they do a scary good job targeting you without your microphone... the secret is they target you, and people like you, THEN bombard the shit out of you with endless ads in hopes of catching you at the moment it will stick. So while you might not need a specific tool the data you're lumped with means other people just like you do... and thus they assume you need it as well.
Just think about it, how often does what you're saying around your phone line up perfectly with an ad presented to you? Personally I have one of those moments maybe once every 6 months. Now given the fact that we see an estimated 4,000 - 20,000 ads a day that means their hit rate per six months could be somewhere between 1 out of 720,000 to 1 out of 3.6 million.
One would think that if they were spying on you that much through your microphone that you would notice the connection more often, right?
This is also assuming you can remember everything you've ever searched for the entirety of being on the internet, other ads you've clicked, sites you've specifically visited, etc.
And people can 100% be told what to do subconsciously, why do you think food logos are red and yellow? Why do you think car logos are blue? Why do you think companies in the United States spend upwards of $220 billion dollars a year? It's all about laying a foundation that will have you thinking about their brand first when the first thoughts of "I need" enter your mind.
