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The street bike market has long known Special Editions sell. For instance you can by the 1) Base model 2) the S model and then 3) the R model of most Ducati super bikes. The R model being a VERY trick bike. Many of the European based OEMs do this. KTM, Aprillia, Ducati, BMW, MV Agusta, etc.
On the Japanese side though you see it far less, thou Yamaha and Honda have the R1 base and R1M models and the CBR1000RR and the CBR1000RR SP2 edition.
I'm a marketing professional and I love special edition bikes. Consumers like buying them and they are great to generate press and excitement out in the market. They also hold their value better and are more collectible.
"Vet riders" buying these bikes is fantastic btw. Almost all of us 'vet guys' with nice bikes came up as young guys riding in hand-me-down gear, on whooped out bikes, and having covered our walls with Moto posters. I'm 41 now and can afford to build a bike far far tricker than my skill level, and you know what, I am, because I DREAMT, every night, of one day riding an awesome bike as I repaired my broken down 17 year old $400 XR75, again and again.
Every day when I swing a leg over my bike I get pumped, because I never imagined I'd own such a cool dirt bike.
Never forget that.
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