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Appleton, WI
US
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yak651
10/1/2015 5:21pm
10/1/2015 5:21pm
Edited Date/Time
10/5/2015 2:39pm
So currently bikeless and looking to get a yz250f. Looking around different websites of dealers within driving range, find dealer advertising one for $5999. That sounds good, so email them to see if there are any other fees. No response...ok give them a call. You still have the YZ250f on your site? Let me check, come back, yes the blue one for $5999. Ok, can you do $6250 out the door (we have 5% tax)? No, bike is $6,899 before tax. What, you just told me it was 5999? Well that doesn't include freight and set up. No thanks...Why not just advertise the real price?
http://www.fuelpowersports.com/default.asp?page=xNewInventoryDetail&id=…
http://www.fuelpowersports.com/default.asp?page=xNewInventoryDetail&id=…
Now let's say both get their product for $100 and MSRP is $150, but they are required by the manufacturer to unpack and assemble it, and to make money on the product, they both typically charge $50 for that assembly.
Dealer A decides to put an ad in the local paper with a price of $200 with fine print that all local taxes apply.
Dealer B decides to put an ad in the local paper with a price of $150 with fine print that assembly charges and local taxes apply.
Everyone sees a price of $150 and rushes over to Dealer B. They are emotionally invested in the purchase and are doing paperwork by the time they are told about the $50 assembly fee.
Now Dealer A isn't getting any response to their newspaper ad... So they have to lower their advertised price to $150 and update the fine print.
It's the status quo for the dealerships to do it this way. Similar to why all gas stations advertise the price to the 9/10th of a penny and why most retail items are sold with prices like $3.99 instead of $4.00 even.
The Shop
1. Have you fall in love with the bike.
2. Secure financing for you so they know you can pay for it.
3. Get you all amped up and have you sitting down signing papers before you notice that the price is 1K more than you thought.
4. Gamble on you signing on the line, being pissed off and buying it anyway OR leaving. Most people just sign and take the bike in a bad mood.
Big box stores can do this. I always told my customers when they would shop us against another dealer to call and then say they were going to send a wife/father/mother etc in with a cashiers check to pick up the bike so they need to know the exact price. This always ended badly just like your experience. The sad part is that if dealer A advertised $6399 out the door and dealer B advertised $5999*, most people go to dealer B and never contact dealer A. Life in these United States..........
This was on the bottom of the 1 st page, why don't people READ.
We stuck it out though and 4 hours (and two IV's) later we rolled out the F150 for $500 under invoice... we thought that was smoking but reallly not even that was great at the time... fricken crooks..lol
Pit Row
I'm selling hamburgers for .50 cents but they are $5.00.......what I thought they were .50 cents? Well we have to cook it and assemble it and then get to your table! SEEEYa
Not the dealerships fault the dude didn't read the entire ad.
You get there.
Oh Josh isn't here right now. I'm Ted, and "Oh we just sold that other bike!" But we have....this....bike. "It's only slightly MORE." (by like a grand)
Ye olde, bait and switch.
My family owns a Suz/Kaw/Polaris dealership here in Southern Indiana. Started selling Suzuki in 1974. My Dad started it and my brother runs it now.
They do things old school. All advertised pricing is out the door, plus tax and a $15 doc fee. They do sell extended warranties but it's all done when you're finalizing the deal. No hidden fees.
There are still some good dealers out there, as some have said. Try and find them and give them your business. Most of them are honest hard working people. It's not an easy business to be in.
It's easy to say " I can buy everything on line" until you need your dealers help or advice.
I understand sometimes you need something fast. But I've found that they can get close to internet prices on most things. Which is good enough for me.
Btw, I don't buy at his cost (my choice) even though my son runs the parts dept and they would do that for me. They need to make money too.
Yamaha Of Port as I am sure you already know is a stand up dealer. Southeast Sales for a KTM, Honda Or KX
I showed up, paid exactly what he had told me on the phone, and I left happy as a clam.
I will gladly pay a couple bucks more and deal with a straight forward dealer than any shady one.
TM
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