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Scottsdale, AZ
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orangecrush
6/10/2012 9:09am
6/10/2012 9:09am
Edited Date/Time
6/12/2012 12:17pm
my list:
KTM/Kawi - about equal, maybe the nod goes to Kawi...both companies seem to be making bike changes constantly
Honda - pretty good I guess.
Yamaha - good when they did the new reverse engine thing...kinda stale these days it seems
Suzuki - do they even have a marketing dept?
KTM/Kawi - about equal, maybe the nod goes to Kawi...both companies seem to be making bike changes constantly
Honda - pretty good I guess.
Yamaha - good when they did the new reverse engine thing...kinda stale these days it seems
Suzuki - do they even have a marketing dept?
The Shop
Oh wait were talking moto.
Monster.
this is too broad of a question...
best OEM bike mfg marketing?
apparel?
after market parts / accesories ??
energy drink???
what does 'the best' mean? ..most aesthetically pleasing advertisements, originality or ROI?
and does the best advertising mean the most sales?
i dont have access to the bike sales data per mfg but todays consumer is much more informed and has much more power as far as information goes before making a decision before a purchase.
yamaha could spend 10 fold the amount of $$ it does in magazine & online ads and it still wouldnt change the fact that alot of people think the 450 is a turd and the 250F..while a good bike is very outdated.
i will say this though..the best way of advertising is word of mouth and focusing on building a quality product or providing a good service.
Example: I can't imagine a guy like Eric Gorr spending a ton of $$ on advertising but his reputation is almost perfect (never read anything bad about him, used his services in the past but im sure someone might not like him) and he's been around forever.
He does good work and people recommend him to others.
Google "Manufacturer annual report" and you will find 2011 sales data in units sold, revenue, % change, and sales projections (among other financial metrics and market insights) for any of the big 5.
Pit Row
Monster energy supercross...Villopoto=Monster...RC in the sx booth with the Monster blazer...Dirt Shark with the Monster videos...team Pro-Circuit=Monster
Its getting old but EVERY DAMN TIME a Kawi guy gets on the podium he says how he cant thank enough Monster blah blah blah.
A special tip of the cap to Go-Pro, Lucas Oil and the obvious choice, Fox.
Kawi
Honda
as far as companies marketing to dealerships with banners, posters etc. . Yami hands down, Kawi 2nd
Honda is pretty much nonexhistant when it comes to dealer swag.
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