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That movie was a big part of a perfect storm of motorcycling that included Japanese bikes being sold in the US, baby boomers and the culture of the 60s and 70s where kids were told to go outside and play without parental supervision. It came out a few years after Edison Dye brought the Euros over to do MX exhibition races. MotoCross tracks were popping up all over the country. Bikes were simple, inexpensive, and there was hills, fields, empty lots, and desert available to ride.
That movie might be responsible more than anything else for the bike sales of the 1970s which have never been matched.
The opening seen with the bicycles is also probably responsible for the beginning of BMX racing. We were already building jumps and riding our Stingrays in empty lots. But after the movie it really exploded and everyone spent countless hours learning to wheelie just like the kid in the movie.
It's hard to explain how big of an impact that film had. If I hear any small part of the soundtrack from the film it has an instant emotional impact. It's forever burned into me.
The Shop
I was already into it, I was gonna be a professional motocross racer, for me, it was cool.
But, unless you were already in the scene, it passed the masses right by.
Saw it at some small theatre on the other side of town, took a few friends.
It was great.
Now, this film, this hit the masses.
Every guy I went to high school was chomping at the bit to ride cross country, and snub their nose to everything that smelled of The Establishment.
http://youtu.be/J1cDECkN2xg
The movie that hooked me on dirt bikes, a few years before that, Steve McQueen, The Great Escape..
I walked out of the first premier in Santa Monica and was a changed kid. I knew what I wanted to do and it gave a name to what we were doing on our Schwinns. Motocross.
It completely changed my life, I have never been the same since.
Edison Dye, Bruce Brown and Dave McCoy have had a huge impact on my life, along with an MR50, an XR75, and finally of course a CR125.
Does anyone one know if the sales increase can be quantified?
These days the sport has grown(to its max?) there's 20 different web videos that come out each week. Even if a really popular video comes out like a viral Robby Madison surfing on a Moto bike, it's not realistic for any of us to try that.
I didn't see the movie untill the early 80's...like 81 or 82...but I can remember other 10 yr old kids talking about it...those of us that had dirtbikes at that young age...
The significant of that movie is probably greater now than it was 40 years ago.. but only from a historical point of view..In hindsight I'd say the movie had a signifacant impact on moto culture and more importantly American Cutlture of the time...
On Any Sunday had the biggest impact on moto culture until 1987's classic style movie Winners Take All came along....When that movie came out...it changed my life forever...
On Any Sunday is often credited as the best and/or most important motorcycle documentary ever made."[4] Roger Ebert says it "does for motorcycle racing what The Endless Summer did for surfing". Ebert praises the film's high level of artistry in accomplishing the impressive footage of motorcycle races (which he says are difficult to film), and he also credits the film for not bothering viewers with the technical details of how the filming was done.
There were a lot of moving parts, a lot of things happening at the time and a lot of circumstances that made it a catching lightning in a bottle moment. And the movie showed up at the perfect time.
When you hear old timers talking about the glory days of motocross and dirt bikes in the 1970s its not just nostalgic memories of youth. It really was a unique moment. There is nothing that has happened since that is comparable.
I was 15 and already just started racing, but OAS jumpstarted motorcycles into a whole new lifestyle.
I've been in the MX industry for over 40 years now and have loved almost every minute of it!
The movie showed the world that not all motorcyclist were bad and that people were actually having fun riding motorcycles. I was a 12 yr old kid that convinced my dad that we needed to be part of this so we went out and bought an SL 350 for my dad, an SL 125 for me and an SL 70 for my younger brother. My brother and I raced and were part of the industry for years and still have friends either in the industry or still racing in the 50+ class cleaning up at Loretta's!
This movie absolutely started the sales crush in the 70's and the explosion of off road motorcycling....It was a great time to be involved!
He then signed us all up for the "Yamaha Learn to Ride" Program.
After we got our certificates, he went out and bought himself a CB-550-four, my bro a DT175, and I got a YZ80B.
^^^^this is what On Any Sunday did for me^^^^^
Any kid with his paper route or lawn mowing money could buy a $375 Hodaka. Or get a SL100, strip the lites, install number plates and knobbies, a $20 helmet at Kmart. Show up at the track with $10 and be a motocross racer.
I bought my 74 xr 75 with my paper route and yard work money when I was 12yrs old. I think that might be against child labor laws today.
Pit Row
My friend saw it in the theater when he was 13. The movie documented what he already knew and was living at the time, plus introducing him to other types of motorcycling as well. That movie helped to validate his passion. A perfect storm for baby boomers, freedom, and an affordable motorsport that embraced recreation and fun factor as well.
What impact did this move have? It created a whole generation of riders, racers and it help make the motorcycle industry legit in my humble opinion.
https://youtu.be/3W50hGEs5JE
https://youtu.be/odVWHYl7U0c
https://youtu.be/L-xrKE9rClg
Like the sport wasn't so defined, specialised and segregated?
Like even DeCoster back then rode the ISDE.
Seems like guys rode everything; tracks, desert, moto, enduro - is that a fair assumption? Seems like a really pivotal time where we were finding our feet.
Also guessing land use was totally different back then too.
So stoked on these answers!
Down the road I'll explain what this is all for..!
It not only boosted sales, but many industry people who are big now got their original inspiration from it.
There was an album. The girl that lived next door to us saw it in a record store and bought it for me. I was 9 or 10 and too dumb to know she was trying to let me know she liked me. I did enjoy the album though. Whish I still had it.
The movie also got a Academy Award nomination for best documentary.
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