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https://en.wikipedia.org/wiki/David_Pecker
"He is the publisher of National Enquirer, Star, Sun, Weekly World News, Globe, Men's Fitness, Muscle and Fitness, Flex, Fit Pregnancy, and Shape."
This is really a bummer. Hoping for the best that they can get some new backing, and continue doing the awesome job they’ve always done.
Corporate Money Suckers" on top of the food chain. The cost to run their brands are way less than a big corporate media company. Plus what MXA and Dirt Bike consider profit and what a big corporate Money Sucker calls profits are two different animals.
Back in the day when I worked for Peterson Publishing in the late 90s, the owners loved what they did and loved guns, cars and motorcycles. They sold to a bunch of Money Suckers and the good times started to fade. At one time Transworld was a small fun publishing company, they have been sold several times just like Dirt Rider was and over time they kept chipping at the sole of the brands until there was nothing left - LOL
I have known Don since he rode three-wheelers at Ascot, he will bounce back on one of those three wheels.
The Shop
I don’t know media companies at all just throwing things out there but there’s a saying in business: “all business isn’t good business”.
I hope I don’t sound smug, but I’m older and unfortunately have seen shit like this before. Doesn’t make sense to us but to their bean counters it does.
Sucks, because I liked TWMX. Getting the mags for the wall posters alone was worth it. Especially the earlier mags.
https://en.wikipedia.org/wiki/Motor_Trend_Group
If so, this is what the acquisition would have brought. its easy to see how something like a mx or bmx mag is only a small part of it...
Automotive:
Automobile
Car Craft
Circle Track
Dirt Sports + Off-Road
Diesel Power Magazine
European Car
Four Wheeler
Hot Rod
Jp
Lowrider
Motor Trend
Truck Trend
Petersen's 4-Wheel & Off-Road
Roadkill
Super Street
Sports:
Baseball America
GrindTV
Powder Magazine
Recoil
Skateboarder
Snowboarder Magazine
Slam Magazine
Surfer
Surfing Magazine
Transworld Motocross
Transworld Skateboarding
Transworld Snowboarding
Offgrid
Dew Tour
I can see why it’s a bad time for print; it’s because all the info is available online in an instant. Back in the day, Cycle News was the quickest way to get results (unless you wanted an ass whooping from your parents for calling 1-900) which I didn’t subscribe to. I would wait until MXA came out to see who won.
But, you brought up a couple publications that I follow pretty regularly with Hot Rod Magazine/Roadkill. Within the last year they have gone to an “on demand” version of content for their videos and their wildly popular Roadkill show that they charge for and I happily subscribe to for 5 dollars a month. The amount of content on there is awesome. From engine builds, to 4x4 stuff, to the roadkill show. I can’t help but think this is the way “content” is headed.
I would gladly pay the equivalent to any moto media outlet that produced comparable content. I’m over seeing slow mo riding edits. I don’t have the time to read lengthy articles. Podcasts and Videos. Show us some badass backwoods adventure rides, give us some comprehensive engine build advice from some of the top engine builders, have a reputable trainer put out a daily workout video, give us a race day breakdown live after qualifying, cover the local and world off-road Racing scene, showcase local tracks and dealerships through a roadkill style show, show us what the factory bikes are using (mind you Ping and the “Factory Flyers” from Transworld we’re doing a nice job of this)
Donn is an innovator, if this doesn't work out I'm sure he will be doing something awesome in moto soon enough.
Seems to me the bigger picture is that this sport is slowly dying, at least in Southern California.
TEN was rebranded as Motor Trend last spring...
It's hard to keep up with , these companies buy/sell/acquire often
Pit Row
I really hope things pull through for them.
It’s a shame to see all these people get let go. Unfortunately there was major cuts to the snow and skate magazines as well. We will see what happens in the next few weeks.
“It was not due to a lack of subscriptions, readership, circulation, personnel, or ad revenue. TWMX was the most profitable title in the portfolio that was up for grabs (this division of TEN is not tied to anything that is part of the Motor Trend Group, that shuffle happened years ago). The pause is due to the new ownership having no experience or interest in fielding a motorcycle magazine. We are allowed to seek out new ownership separate from the new buyers for the title and can pick up where it left off should we find a buyer.”
From StabMag
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