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The origin of the lime-green look dates back to 1968, when an affiliated sales firm based in the United States put in a request to a contracted color-design expert for color proposals that would enhance product recognition. That same year, a single Kawasaki bike that showed up in a race at Daytona Beach, Florida, stunned both race teams and audience members alike with its striking appearance. That bike, “the Kawasaki A1R,” was painted lime-green. At that time, the color was considered to be both unpleasant and unlucky in some Western countries, so its use was avoided in the racing world where superstitions were common. In light of this, the use of lime-green by Kawasaki’s racing team spoke to the company’s unconventional and daring spirit.
From then on, Kawasaki’s lime-green machine won victories in numerous other races and eventually acquired the nickname “The Green Monster”.
Something needs to be done!
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