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LAS VEGAS – NASCAR announced on Thursday at Wynn Las Vegas a multi-year deal that will make Monster Energy only the third entitlement sponsor in premier series history.
The length and terms of the deal were not disclosed, but both parties hailed the partnership as the perfect fit for both brands.
The length and terms of the deal were not disclosed, but both parties hailed the partnership as the perfect fit for both brands.
A few Moto teams should be worried about NASCARS new sponsor
— Chad Reed (@CRtwotwo) 1 December 2016
Glad I'm no longer a team owner
Will be interesting..
Moto is chicken scratch of a percentage in their marketing budget.
The Shop
This very well may have a larger impact than you think if outside sponsorship dollars dry up.
I would be ok with that.
Could NASCAR stock have fallen that far, that fast? Is it possible that their premier series only gets the same amount of money that their "minor league" got just 2 years ago?
Sounds a bit extreme. I could see a $20M basic fee, with the "ups" tied to sales growth, etc., plus extra marketing fees paid by Monster for merchandise and other things. I just can't see that the price has dropped to the same as the Busch/Nationwide/Xfinity series.
http://www.espn.com/racing/nascar/cup/story/_/id/18181321/monster-energ…
I mean, are we not supposed to care who sponsors events so long as the money is rolling in?
Who cares maybe they want a product they could use like playtex tampons or preporation h
ok...... this is stupid.
Fact is, SOME of you twits on here will find anything to bitch about! Monster pumps a shit load of money into the sport. There are plenty things out there that are far worse. Just saying.
Pit Row
Same as with GoPro, hate that tactic in racing series sponsorship.
But yes cigarettes and alcohol shouldn't be advertised either, but having cancer at the age of 16 is no joke, kids can't legally but alcohol so they look for the next thing that makes them feel like an adult.
Liquid poison is the perfect sponsor for this demographic. Even better would be big pharma, whichever company is responsible for the making of oxycontins or adderall.
But so would health insurance.
The serious point I was actually making was let's say El Chapo was a sponsor of a event you attend. People would throw a shit fit if the title sponsor was a world leader in the illegal narcotics trade. Anyone with any non-indoctrinated education in health knows that energy drinks and sugar in general pose a greater health risk to mankind than cocaine ever could. But nobody seems to care because it's packaged as a "energy drink" and legal. Just hand another one to your 10 year old and then complain to your peers how shitty your kids behaviour is. Time to put the kid on adhd medication. Then wonder why your kid cant behave or concentrate at school. Blame the already fucked up school system. Rinse, repeat.
This country is nuts. The manufacturers of OXYCONTIN could be the title sponsor of the series and everyone would be stoked?
The people that hate on Monster are the few people left who have a pulse. Either that or they're just sick of DirtShart videos and the shitstain lifestyle they promote hahaha.
Cigarettes as we know them today are pretty bad.
Alcohol is indefensible if we're being honest.
And yeah, energy drinks are likely worse than both.
But at the end of the day, advertising of these products has already been proven to not create new customers. They're effective at stealing customers from rival brands. But they are not responsible for creating "new" alcohol drinkers or smokers. I know we'd all like to think that's the case, cause it absolves us of any parental responsibility. But kids learn way more in the first 4 years of their lives watching their parents behaviour and then following the cycle than any ad campaign could ever counter-influence.
Seriously though...have you ever seen the type of people that show up to Supercross? I love it..it has to be one of the greatest people watching events in all of human history. Bro city - bring on the trophy trucks and cigarettes! Woo hooo lmao
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