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""As we looked to evolve our sports marketing program, soccer provided Target with a unique opportunity to reach our guests in new places, and at all levels of the sport," Target said in a statement.""
This is a major crux of an issue that is not really easily fixed in motorsports. Alot of people have said it, but the pits need to allow the sale of all sponsorship stuff items. and personally i think they need to remove the law that blocks alcohol and tobacco because that could be a serious avenue of cash influx...... I know one person will say but the "kids" but they need to remember that people are going to make their own choices eventually weather it be right or the wrong one.
NASCAR was fool's gold all along; it was always about personalities, not the racing (which is damn-near fixed). It peaked in the '90s when it still orbited an old-guard core of Earnhardt, Elliot, Waltrip, Gant and various Allisons. Jeff Gordon was an iconoclastic young gun back then, the perfect anti-hero. But now, in the "post-redneck/post-tobacco" era of the sport, fan interest is down (Toyota? Whaaaa?), and sponsorship will follow suit. (In parallel with all this, Tony George singlehandedly destroyed the IndyCar series, almost overnight; IndyCar is a shadow of what it was before the IRL was forced upon us.)
The outcome is what's known as a "winner take all" economy -- the big boys with the strongest foundations will dominate what's left of the pie. For cars that means Formula 1 -- 20 events now, with huge crowds, same as ever, if not more. It appeals to a far better demographic. For bikes, it means MotoGP, which has a similar foundation. These sports, ironically, are the most expensive, but this is where manufacturers and sponsors want exposure (at the front of the grids, anyway).
For dirt bikes? MXGP is gonna be the winner.
The Shop
The energy drink companies flock to the sport because that is their target audience, people who think they live the extreme lifestyle. They are making huge $$$ selling crap. This sport needs a big personality or 10 to attract new viewers, a Bubba, McGrath, Pastrana even Dungey brought in some non motorcycle fans. It's not going to be easy, you need a really great marketing program and a good product to sell.
I don't think it's a dying sport by any means, the money is leaking out of the business right now but that happens to every sport at one time or another. The powers that be need to find a way to reinvent the sport to make it more mainstream. Just watch what you wish for it just may happen.
This is why Ryan Morais couldn't ride for Jeremy's Bud Light team back in the day.
"Beer brands large and small follow the same voluntary rules, known as the Beer Institute Advertising and Marketing Code... Every marketing and sponsorship opportunity is evaluated to ensure that it meets these standards."
"One brewing company's marketing rep said he won't advertise in certain action-sports publications because their readerships are too young. Pabst lifestyle marketing manager Steve Nilsen relies on internal legal counsel to "keep us in check." "We have to be so careful, and we are," Nilsen said."
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If you've got a pretty good life and one of your businesses isn't profitable...
You may decide to do something-else with your time.
Risk is taboo. You're considered kind of dumb to want to take risks. In our little cocoon of Moto getting your kids into it is super cool! Well the lady across the street and most of your neighbors think you're a dumbass and they should call social services on you!
As someone said, Honda could say F it, dirtbikes aren't a big market, we're done. This is a real possibility to me.
I don't believe I'm overstating it to say that not living REAL LIFE is a national epidemic, right up there with opioid addiction. Ask an Australian, New Zealander, or a South African what they think of the USA. "Getting soft, bunch of pussies." I get so psyched when I see someone in their teens/20's learning Moto, slow as shit, but out there. It's like, "Fuck yea! You my friend are living life." I wanna give them a badge or something.
Digital is hands down the best and only way to advertise at this point. The dollars normally spent on TV, Radio and Print is being redirected to digital and some streaming audio but mostly just digital advertising. The benefit is better and more targeted results for your spend. The negative outside of killing traditional advertising is you get a lot more bang for your advertising dollars which causes the shrinkage mentioned above.
Pit Row
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