Sur...f...ercross Logo?

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2/26/2019 7:56 PM

I’m a designer so these things really bother me but does anyone else cringe when they see the blue Supercross logo? I get that they were trying to make cool looking letters by chopping them up but c’mon man this shit really looks like Surfercross. My wife who has been a backseat watcher for the last 8 years even said wth is that? For a series that seems to focus on new fans, maybe they shouldn’t confuse people with there logo. Anyone with me or am on my own.

Forgive me if this was a topic of conversation already.

Photo

New Supercross logo good or bad?

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Ex Pro BMX rider. Lover of all 2 wheeled machines.

1978 XR75
1994 KX250
1997 KX250
2008 CRF450
2004 YZ250

2/26/2019 7:59 PM

I agree the slash on the E is absolutely unnecessary. Take the money you give to your graphic designer and put it towards main event payouts...

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Greg D.
2018 yz250f

2/26/2019 8:25 PM

If I squint and put my hand over my eyes, from 3 blocks away it looks like Surfercross to me.

Other than that, I just see Supercross

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2/26/2019 8:33 PM

You guys will cry about anything

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Alright Lunger, Let's Do It

2/26/2019 8:37 PM

I'd be lying if I said I didn't have thoughts of "WHO APPROVED THAT??" every time I see the new logo. Really hits the eyes strange

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2/26/2019 8:38 PM
Edited Date/Time: 2/26/2019 8:39 PM

Looks good enough. (Un)Interestingly enough, I just recreated this logo for a side project. It's 90% just a typeface, but they did chop up a couple parts. Here's what the font looks like unedited.

Photo

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2/26/2019 8:40 PM

Come on, Kenneth Feld's grandchild needs work too fellas.

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2/26/2019 8:57 PM

After the first 8 rounds, all I see is... Photo

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2/26/2019 9:15 PM

aeffertz wrote:

Looks good enough. (Un)Interestingly enough, I just recreated this logo for a side project. It's 90% just a typeface, but they did chop up a couple parts. Here's what the font looks like unedited.

Photo

Over/Under on them actually having purchased the font?! haha

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Cheers, Crush
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2/26/2019 9:30 PM

Crush wrote:

Over/Under on them actually having purchased the font?! haha

It's actually a free font that allows free commercial use. Not bad!

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2/26/2019 9:59 PM

I can read it fine but it still looks like shit

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2/26/2019 10:46 PM

aeffertz wrote:

Looks good enough. (Un)Interestingly enough, I just recreated this logo for a side project. It's 90% just a typeface, but they did chop up a couple parts. Here's what the font looks like unedited.

Photo

Haha that’s funny. I knew they had tweaked some font out there. It’s not so bad without the E slant cut.

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Ex Pro BMX rider. Lover of all 2 wheeled machines.

1978 XR75
1994 KX250
1997 KX250
2008 CRF450
2004 YZ250

2/26/2019 11:15 PM
Edited Date/Time: 2/26/2019 11:17 PM

Dude I always read surfercross when I see the podium!!! But I’m slightly dyslexic so I was just like hmm oh

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2/26/2019 11:19 PM

MotoMo165 wrote:

Dude I always read surfercross when I see the podium!!! But I’m slightly dyslexic so I was just like hmm oh

Yup spot on. It makes me think of it every time.

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Ex Pro BMX rider. Lover of all 2 wheeled machines.

1978 XR75
1994 KX250
1997 KX250
2008 CRF450
2004 YZ250

2/27/2019 5:57 AM

Ever since peely pointed it out thats all i see

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2009 RMZ 250 (sold)
2004 LTZ 400
#nukethequads

2/27/2019 5:59 AM

Yes.....new font looks like dogshit.

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2/27/2019 6:22 AM
Edited Date/Time: 2/27/2019 6:26 AM

The new logo is shit. It does remind me of the word 'Surfercross", but what made me hate it most was the over the top, extraneous "unveiling" video they released surrounding the "new logo". Eyeroll.

For reference, ugh..had to watch it again. Cringe.

&spfreload=10
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Last gear pinned.

2/27/2019 6:39 AM

You have to admit the build up to the "exciting news for supercross" was phenomenal......... Not! What a waste!

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2/27/2019 7:54 AM
Edited Date/Time: 2/27/2019 7:57 AM

I do video for a living. The pre recorded videos with Daniel Blair on the big screen have him keyed out on a green screen but they didn't mask the green Monster logo on his jacket so it's transparent also. pinch

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2/27/2019 8:09 AM

I think the only way to get confused on what it says is if you don’t know what your letters look like in the first place. It’s actually harder to get surfercross outta that.

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2/27/2019 8:15 AM

aFACEdismembered wrote:

I do video for a living. The pre recorded videos with Daniel Blair on the big screen have him keyed out on a green screen but they didn't mask the green Monster logo on his jacket so it's transparent also. pinch

I didn’t go this year so I wasn’t able to comment on the live show but dam that’s terrible.

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Ex Pro BMX rider. Lover of all 2 wheeled machines.

1978 XR75
1994 KX250
1997 KX250
2008 CRF450
2004 YZ250

2/27/2019 8:20 AM

Looby321 wrote:

I think the only way to get confused on what it says is if you don’t know what your letters look like in the first place. It’s actually harder to get surfercross outta that.

It’s more of an “at a glance” thing. If you analyze the type then you can read it just fine. I did broadcast graphics for the NFL for 3 years. From Network shows to SuperBowl we always had to keep legibility on the forefront of our design. If you can’t read it in a bar from a glance then you fucked up.

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Ex Pro BMX rider. Lover of all 2 wheeled machines.

1978 XR75
1994 KX250
1997 KX250
2008 CRF450
2004 YZ250

2/27/2019 8:31 AM

It’s funny because at A1 I thought it was odd that Feld was promoting Surfercross so much since it’s a smaller event at Milestone and then I realized it’s just a badly designed Supercross logo.

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2/27/2019 8:34 AM

It's awful – everyone should be ashamed of it.

Too many words.

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2/27/2019 8:40 AM
Edited Date/Time: 2/27/2019 8:42 AM

KBOLTZ wrote:

I’m a designer so these things really bother me but does anyone else cringe when they see the blue Supercross logo? I get that they were trying to make cool looking letters by chopping them up but c’mon man this shit really looks like Surfercross. My wife who has been a backseat watcher for the last 8 years even said wth is that? For a series that seems to focus on new fans, maybe they shouldn’t confuse people with there logo. Anyone with me or am on my own.

Forgive me if this was a topic of conversation already.

Photo

"...anyone else cringe when they see the blue Supercross logo? ...c’mon man this shit really looks like Surfercross."

Clearly looks like SUPERCROSS to me, so perhaps you have an astigmatism.


"I’m a designer so these things really bother me..."

Then perhaps you should design a logo that you like and post it here with a poll like the one below.

a. Your SUPERCROSS logo is killer, you are the best designer in the universe.

b. Your SUPERCROSS logo sucks so you better find a job you are actually good at.

c. All of the above


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2/27/2019 8:48 AM
Edited Date/Time: 2/27/2019 8:49 AM

aeffertz wrote:

Looks good enough. (Un)Interestingly enough, I just recreated this logo for a side project. It's 90% just a typeface, but they did chop up a couple parts. Here's what the font looks like unedited.

Photo

Perhaps that was what they intended it to look like but there was an error in the printing process, lol.

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2/27/2019 8:49 AM

barnett468 wrote:

"...anyone else cringe when they see the blue Supercross logo? ...c’mon man this shit really looks like Surfercross."

Clearly looks like SUPERCROSS to me, so perhaps you have an astigmatism.


"I’m a designer so these things really bother me..."

Then perhaps you should design a logo that you like and post it here with a poll like the one below.

a. Your SUPERCROSS logo is killer, you are the best designer in the universe.

b. Your SUPERCROSS logo sucks so you better find a job you are actually good at.

c. All of the above


Gross response.

Be a better human.

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2/27/2019 9:33 AM

aFACEdismembered wrote:

I do video for a living. The pre recorded videos with Daniel Blair on the big screen have him keyed out on a green screen but they didn't mask the green Monster logo on his jacket so it's transparent also. pinch

KBOLTZ wrote:

I didn’t go this year so I wasn’t able to comment on the live show but dam that’s terrible.

The background behind him is varying layers of blue and his monster logo is blue so it's not super obvious. I've never seen a monster branded jacket with the "sugar free" branding. grin

I couldn't even enjoy the videos because it's all my eyes gravitated to. The giant screen in Arlington didn't help hide it. It's literally a 15 second fix and re-render if they gave a shit.

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2/27/2019 9:41 AM

My wife is graphic designer and I showed her the logo. She said at first glance she thought it said supfrcross until she realized the e was "all wrong" lol.

I think the logo is fine, all except that stupid e as well.

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2/27/2019 10:39 AM

The logo looks like it belongs to some spam website that is pretending to be the actual Supercross website.

Is there a reason the "e" is chopped off like that? Usually designers have some dumb story to tell about the reasoning for these things.

"The Omaha Blue lettering represents the excitement in the air that fans feel when they enter a Supercross stadium. The angled "e" reveals a triangle shape between the "e" and the "r" to represent a Supercross jump. The "r" overlapping the "c" represents the fantastic close racing that you will experience at a Supercross event."

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