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CarlinoJoeVideo
12/11/2015 9:15pm
12/11/2015 9:15pm
Edited Date/Time
1/7/2016 12:12pm
Saw this on TWMX:
"Three years ago, Troy was approached by James Stewart. James had a vision to build a new, authentic brand around what he believed motocross apparel should look and feel like for a rider. Together they created SEVEN.
Since then, the Troy Lee Designs brand and business has continued to grow, now requiring even more focus to develop and build new innovative products while the dream that has become SEVEN, is a worldwide recognized gear and apparel brand.Troy and James both agree that the best way for Troy Lee Designs and SEVEN to thrive is to separate the businesses. With that being said and with the utmost respect between the both of them, the two brands will now be owned and operated independently from each other. SEVEN will be owned by James and operate by his team. Troy Lee Designs will continue to be the exclusive distributor of SEVEN through December 31st, 2015.
Starting January 1st, 2016 Seven Brand Inc. will be operated independently by the SEVEN team. “The Spring 2016 SEVEN collection will be the beginning of a new chapter for SEVEN, for which we are extremely excited about” stated James Stewart. “I appreciate all the hard work and dedication that Troy and his team have put towards starting SEVEN and while we will not be partners in this venture going forward, we remain great friends as always” concluded Stewart.
“We are excited to see James back racing and we wish him the best in his new endeavor as an entrepreneur, where we are sure he will bring the same passion and dedication as he has on the track” added Troy Lee.
Read more at http://motocross.transworld.net/news/tld-seven-mx-part-ways/#qq4VgIr7ex…"
"Three years ago, Troy was approached by James Stewart. James had a vision to build a new, authentic brand around what he believed motocross apparel should look and feel like for a rider. Together they created SEVEN.
Since then, the Troy Lee Designs brand and business has continued to grow, now requiring even more focus to develop and build new innovative products while the dream that has become SEVEN, is a worldwide recognized gear and apparel brand.Troy and James both agree that the best way for Troy Lee Designs and SEVEN to thrive is to separate the businesses. With that being said and with the utmost respect between the both of them, the two brands will now be owned and operated independently from each other. SEVEN will be owned by James and operate by his team. Troy Lee Designs will continue to be the exclusive distributor of SEVEN through December 31st, 2015.
Starting January 1st, 2016 Seven Brand Inc. will be operated independently by the SEVEN team. “The Spring 2016 SEVEN collection will be the beginning of a new chapter for SEVEN, for which we are extremely excited about” stated James Stewart. “I appreciate all the hard work and dedication that Troy and his team have put towards starting SEVEN and while we will not be partners in this venture going forward, we remain great friends as always” concluded Stewart.
“We are excited to see James back racing and we wish him the best in his new endeavor as an entrepreneur, where we are sure he will bring the same passion and dedication as he has on the track” added Troy Lee.
Read more at http://motocross.transworld.net/news/tld-seven-mx-part-ways/#qq4VgIr7ex…"
Good on Troy and James. I love both TLD and Seven gear, bring on 16'
https://www.linkedin.com/in/tommy-rios-b089364a
The Shop
It's cool looking stuff for sure.
The expense is not the only drawback. Why did he have to name it "SEVEN" ??? I don't run #7, not especially a fan of the number 7 . . . He should have given it a "normal" name and imo it would still be understood that it was his signature line. SEVEN just feels so conceded. For every raining yellow that has to have it because of the name there is probably a few that won't touch it because of the name. I don't know, maybe I am way off base. . . most of it looks nice too but I am not enough of a fanboy to wear it, flame me but that's the way I feel about it. All I can think when somebody has it on is they are a SEVEN sponsored rider or a bubba fanboy. If he had named it shift, fox, alias, O'Neal, answer, or anything besides SEVEN I would probably own a set.
I have some of the shift faction gear that chad reed wore back when he was on Honda, I know it wasn't a signature brand but it was pretty recognized on him because the gear was new and he was the first to wear it in it's fresh look. I am no more of a reed fan than I am a bubba fan but I can tell you I would have NEVER bought it if it said "TWOTWO" on it!
I wouldn't say everyone wearing Fox is sponsored or a "complete poser douche bag." Some people simply want a reputable company that's been around for a while. Fox has done that. They've also done a great job with brand recognition which helps them when someone is looking to buy riding gear as a gift for someone (think family at Christmas or birthdays). There are those posers who wear Fox, but their bigger market base is those who have been around the sport for a long time.
Just my two pennies as someone who sells Fox product in a shop and seeing who purchases it. Your mileage may vary. But we shouldn't paint with such a broad brush. Even if it was just posers buying the brand, be thankful that they're spending money in the industry and helping to keep it alive.
Shane
It has the "Premium Bubba fan" stamp on it
The only top-tier pro that represents the brand is James. Unfortunately, he has been suspended, injured, and/or other things that keep him from racing. The product is not being in front of consumers enough. Seven needs more top-tier riders (win contenders). If brands could get away with having one top rider, they wouldn't be fighting over the 250 teams. Brands need many riders for exposure and promotion.
The price is a factor because it's features are not innovative to consumers; therefore, it cannot be a premium product (especially with one top rider). If Seven negotiates with the manufacturer well, pricing may be reduced after the split (hopefully). There should be less money going to TLD so it would be helpful for the cost savings to be handed down to consumers.
Generally, the majority of consumers don't identify the brand based on the literal meaning of the name, apart from it having an offensive translation or something. Fox isn't thought of as the animal and alias isn't recognized as a separate name for someone. Also, the Seven (instead of 7) branding helps break the connection of the number with consumers.
That's a small sliver of free business advice for everyone. I charge much more for my full meal consultations.
not sure you fully understand what you even wrote
All are guys names.
Smh and rolling my eyes.
Where's the face palm pic when you need it?
About Seven apparel...bought a T-shirt and it fit like a women baby T..wtf...Guess I am a double douche bag
Pit Row
seVen is doing great.
Maybe too good, thus the split.
I worked for TLD as a rep for a while and saw all this origally happen.
Also have some friends at both brands.
Try to get your hands on some casual items, you can't, it's hardly in stock because it sells so well.
The logo is cool and is marketed as premium but I can see that changing too.
Going in their own direction, they'll have to change a few things too.
Yes they sponsor top ams, but other guys that wear it are posers?
By that logic, anyone that isn't sponsored that wears any gear is a poser.
Wtf are they supposed to wear?
It's a business and they sell stuff for a reason.
You'll see a press release soon on some other "posers" that will be wearing it because they are "fan boys" of Stewart. (Sarcasm)
The gear is the best looking on the track, better than TLD. That is as strong as a garlic milkshake.
High end product, JS needs to stay the course IMO.
I wear Fox because I believe it's the best gear around. With that being said though, every quad blaster/redneck is all about FOX. Just see the back window of their Escort.... HUGE Fox head.
I quit asking guys in high school if they had a bike when I saw then wearing a Fox hoddie.... because I already knew the answer.
What my point was, aside from the actual quality of the gear, seVen is the new Fox in terms of crossing over to the people who want to look like they ride and race, but don't know how to throw a leg over a machine.
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