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It’s on the lead designers (Moe) IG page. He explains it.
Years ago when I was still in the industry, I asked my VP if he thought it would ever happen, and he laughed before telling me the following:
One of his oldest friends from grade school was (and still is) one of the marketing heads for Nike....after the boots came out my boss called him and asked if there were any plans for release, to which his friend said “ No, this is purely to show that we could.....the dollars generated within one month of a new basketball shoe release is more than every Moto boot sold for an entire year”
Absolutely insane to think just how small our sport truly is in comparison to the main stream sports ain’t it?
You have a good point about the size of the sport though.
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