Rockstar leaving?

ryanc289
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ryanc289
Edited Date/Time 1/3/2021 1:32pm
Can’t remember where I heard it from or if it was just someone just talking but I heard that rockstar is leaving the sport since being bought by Pepsi and they don’t really care to go racing. Wondering if there was any truth to this?
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numbers
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numbers 12/27/2020 5:58pm
12/27/2020 5:58pm
ryanc289 wrote:
Can’t remember where I heard it from or if it was just someone just talking but I heard that rockstar is leaving the sport since being...
Can’t remember where I heard it from or if it was just someone just talking but I heard that rockstar is leaving the sport since being bought by Pepsi and they don’t really care to go racing. Wondering if there was any truth to this?
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OR Racer46
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OR Racer46 12/27/2020 6:03pm
12/27/2020 6:03pm
It was mentioned on the Whiskey throttle show
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TeamGreen
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TeamGreen 12/27/2020 6:07pm
12/27/2020 6:07pm
Interestingly, Rockstar just started a new relationship with a team in Canada...so...
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ryanc289
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ryanc289 12/27/2020 6:18pm
12/27/2020 6:18pm
OR Racer46 wrote:
It was mentioned on the Whiskey throttle show
That’s right! I’ve listened to so many I can’t keep track.
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ryanc289
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ryanc289 12/27/2020 6:20pm
12/27/2020 6:20pm
TeamGreen wrote:
Interestingly, Rockstar just started a new relationship with a team in Canada...so...
Oh I thought they had ended it with Yamaha and the team shut down in Canada? I haven’t heard anything on it since I listen to that podcast.
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Spudnut
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Spudnut 12/27/2020 6:24pm
12/27/2020 6:24pm Edited Date/Time 12/27/2020 6:25pm
Thank god hopefully something better than heart attack diabeetus water steps In
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MXMattii
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MXMattii 12/27/2020 6:39pm
12/27/2020 6:39pm Edited Date/Time 12/27/2020 6:55pm
OR Racer46 wrote:
It was mentioned on the Whiskey throttle show
I've spoken a few times about that topic, here on the forum. Both the departure from Bobby Hewitt (Who brought Rockstar into sponsoring Husqvarna) and PepsiCo taking the Rockstar Brand in his back pocket made it look bad for the sport...
numbers
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numbers 12/27/2020 6:55pm
12/27/2020 6:55pm
OR Racer46 wrote:
It was mentioned on the Whiskey throttle show
MXMattii wrote:
I've spoken a few times about that topic, here on the forum. Both the departure from Bobby Hewitt (Who brought Rockstar into sponsoring Husqvarna) and PepsiCo...
I've spoken a few times about that topic, here on the forum. Both the departure from Bobby Hewitt (Who brought Rockstar into sponsoring Husqvarna) and PepsiCo taking the Rockstar Brand in his back pocket made it look bad for the sport...
The Mormon Church dont sponsor Chut
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omalley
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omalley 12/27/2020 6:57pm
12/27/2020 6:57pm
Spudnut wrote:
Thank god hopefully something better than heart attack diabeetus water steps In
While I despise energy drinks and the fact that so many people (especially kids) are hooked on the swill, the reality is that you can kiss pro MX/SX goodbye without them.
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agn5009
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agn5009 12/27/2020 7:18pm
12/27/2020 7:18pm
Spudnut wrote:
Thank god hopefully something better than heart attack diabeetus water steps In
Do you like this sport? Because without the energy drink sponsorships it wouldn’t be where it’s at.
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dsmith
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dsmith 12/27/2020 7:56pm
12/27/2020 7:56pm
Wait..didn't Pepsi own rs 10 years ago?...we had a Pepsi machine at work and the pepsi worker would stock rs...
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RalphS
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RalphS 12/27/2020 8:07pm
12/27/2020 8:07pm
dsmith wrote:
Wait..didn't Pepsi own rs 10 years ago?...we had a Pepsi machine at work and the pepsi worker would stock rs...
They had a distribution contract but the bought RD for something like 3.5B earlier this year iirc
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Grenader26
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Grenader26 12/27/2020 8:08pm
12/27/2020 8:08pm
dsmith wrote:
Wait..didn't Pepsi own rs 10 years ago?...we had a Pepsi machine at work and the pepsi worker would stock rs...
Pepsi was rockstars distributor. Used to work for rockstar a few years back.
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WW444
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WW444 12/27/2020 8:48pm
12/27/2020 8:48pm
I agree that without these energy drink companies, our sport would not be where it’s at today. But I can’t help but wonder where they get all of this money from.. Red Bull is top of the class and Monster is still hanging out but I have literally never seen anyone drinking a Rockstar.
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Dimblewambie 12/27/2020 8:50pm
12/27/2020 8:50pm
WW444 wrote:
I agree that without these energy drink companies, our sport would not be where it’s at today. But I can’t help but wonder where they get...
I agree that without these energy drink companies, our sport would not be where it’s at today. But I can’t help but wonder where they get all of this money from.. Red Bull is top of the class and Monster is still hanging out but I have literally never seen anyone drinking a Rockstar.
I buy em cause they’re 10 for $10, support the little guys!
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LKHill
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LKHill 12/28/2020 4:58am
12/28/2020 4:58am
omalley wrote:
While I despise energy drinks and the fact that so many people (especially kids) are hooked on the swill, the reality is that you can kiss...
While I despise energy drinks and the fact that so many people (especially kids) are hooked on the swill, the reality is that you can kiss pro MX/SX goodbye without them.
If the only way to keep the sport alive is by drinking poison piss let it die.
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EngIceDave
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EngIceDave 12/28/2020 5:43am
12/28/2020 5:43am
mxracerjohn250 wrote:
PepsiCo is such a liberal ass company. Let them go.
This is how we advance the industry and help the sport

Shit on sponsors

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Zaugg
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Zaugg 12/28/2020 6:24am
12/28/2020 6:24am
I don't see Red Bull or Monster leaving anytime soon so let's not get all chicken little.

Rockstar leaving (who had stifling branding requirements for teams and riders) might actually be a good thing.

Perhaps the threat of this brand leaving will force promoters and teams to reevaluate how to attract sponsors. (Specifically source out the people at the top who think MX/SX is cool.) Maybe start with Suzuki. haha

From a branding/ advertising standpoint, these brands can get far more reach with social media, SEO, and other digital channels. Get someone at the top that thinks the sport is cool, they'll find the money to be a part of it. (You think Petronas, BWT, ARAMCO, and others are sponsors in F1 and MotoGP because of reach? haha)

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agn5009
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agn5009 12/28/2020 6:29am
12/28/2020 6:29am
WW444 wrote:
I agree that without these energy drink companies, our sport would not be where it’s at today. But I can’t help but wonder where they get...
I agree that without these energy drink companies, our sport would not be where it’s at today. But I can’t help but wonder where they get all of this money from.. Red Bull is top of the class and Monster is still hanging out but I have literally never seen anyone drinking a Rockstar.
There’s about 15 different flavors of rockstar in pretty much every convenience store across the country and you don’t think people drink them or they aren’t making money Dry
Conkey
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Conkey 12/28/2020 7:06am
12/28/2020 7:06am
Rockstar will be going through a re-branding and eliminating a bunch of the sku's. Also, Pepsi only kept a few of the key Rockstar employees and now they are employees of Pepsi Energy. Which, like Coca-Cola will probably be having a Pepsi brand energy drink soon. Not sure what that means for Rockstar's marketing but at least they're budgets and payments are set for 2021.
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JazzyJJ 12/28/2020 7:28am
12/28/2020 7:28am Edited Date/Time 12/28/2020 7:29am
Conkey wrote:
Rockstar will be going through a re-branding and eliminating a bunch of the sku's. Also, Pepsi only kept a few of the key Rockstar employees and...
Rockstar will be going through a re-branding and eliminating a bunch of the sku's. Also, Pepsi only kept a few of the key Rockstar employees and now they are employees of Pepsi Energy. Which, like Coca-Cola will probably be having a Pepsi brand energy drink soon. Not sure what that means for Rockstar's marketing but at least they're budgets and payments are set for 2021.
There’s a coke branded energy drink? I don’t drink them but I’ve never noticed one in the wild before so that would be news to me.
Jeremy Macbeth 12/28/2020 7:39am
12/28/2020 7:39am
JazzyJJ wrote:
There’s a coke branded energy drink? I don’t drink them but I’ve never noticed one in the wild before so that would be news to me.
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dsmith
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dsmith 12/28/2020 7:53am
12/28/2020 7:53am
Conkey wrote:
Rockstar will be going through a re-branding and eliminating a bunch of the sku's. Also, Pepsi only kept a few of the key Rockstar employees and...
Rockstar will be going through a re-branding and eliminating a bunch of the sku's. Also, Pepsi only kept a few of the key Rockstar employees and now they are employees of Pepsi Energy. Which, like Coca-Cola will probably be having a Pepsi brand energy drink soon. Not sure what that means for Rockstar's marketing but at least they're budgets and payments are set for 2021.
JazzyJJ wrote:
There’s a coke branded energy drink? I don’t drink them but I’ve never noticed one in the wild before so that would be news to me.
Yes..it's monster
Rickyisms
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Rickyisms 12/28/2020 8:34am
12/28/2020 8:34am
How long until we see Bang or C4 energy in the game?
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Zycki11 12/28/2020 8:35am
12/28/2020 8:35am
TeamGreen wrote:
Interestingly, Rockstar just started a new relationship with a team in Canada...so...
Does this have something to do with the sponsors being gobbled up by the promoters by chance?
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Dirty Points 12/28/2020 8:44am
12/28/2020 8:44am Edited Date/Time 12/28/2020 8:45am
WW444 wrote:
I agree that without these energy drink companies, our sport would not be where it’s at today. But I can’t help but wonder where they get...
I agree that without these energy drink companies, our sport would not be where it’s at today. But I can’t help but wonder where they get all of this money from.. Red Bull is top of the class and Monster is still hanging out but I have literally never seen anyone drinking a Rockstar.
Monster is literally the best performing publicly traded company in the world over the last two decades.

The energy drink market is worth $80b annually, and though it is heavily saturated with brands, Rockstar is still the third-largest in market share.
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RichieW13
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RichieW13 12/28/2020 9:32am
12/28/2020 9:32am
Dirty Points wrote:
Monster is literally the [url=https://markets.businessinsider.com/news/stocks/this-centurys-best-performing-us-stock-sells-energy-drinks-not-iphones-2019-4-1028114374]best performing publicly traded company in the world[/url] over the last two decades. The energy drink market is worth $80b annually, and...
Monster is literally the best performing publicly traded company in the world over the last two decades.

The energy drink market is worth $80b annually, and though it is heavily saturated with brands, Rockstar is still the third-largest in market share.
That article is almost two years old, and their stock has nearly doubled in price since then. So the 60,000% increase that was mentioned is now more like 100,000% increase.

Though, the high percent of increase is mainly due to them being a penny stock when they went public 20+ years ago.
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Spudnut
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Spudnut 12/28/2020 10:18am
12/28/2020 10:18am
Spudnut wrote:
Thank god hopefully something better than heart attack diabeetus water steps In
omalley wrote:
While I despise energy drinks and the fact that so many people (especially kids) are hooked on the swill, the reality is that you can kiss...
While I despise energy drinks and the fact that so many people (especially kids) are hooked on the swill, the reality is that you can kiss pro MX/SX goodbye without them.
Sad but true.

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