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Suzuki Announces Ricky Carmichael Continues as Brand Ambassador
Brea, Calif, (November 7, 2017) – Suzuki Motor of America, Inc. (SMAI) announced today that Ricky Carmichael will continue his role as Brand Ambassador. Carmichael, nicknamed the “GOAT" (Greatest Of All Time) is a highly respected, multi-time AMA Supercross and Motocross champion and AMA Hall of Fame member who has filled the ambassador position with Suzuki since his retirement from active racing after the 2007 season. The agreement for Carmichael to continue his relationship with Suzuki is multi-year.
Suzuki is redefining its motocross brand in the United States through a number of initiatives including grass roots support and a more clearly defined path for riders to advance from amateur to professional levels. Carmichael will continue to be an integral part of Suzuki’s efforts including the RM Army initiative – the umbrella under which Suzuki racing support resides. The Camp Carmichael program, an exclusive Suzuki offering, will continue with Carmichael providing personal coaching for riders who qualify on Suzuki RM and RM-Z race bikes. As a champion who rose to prominence through amateur racing, it’s fitting that Ricky will continue to provide guidance to Suzuki Amateur Elite Team riders.
In support of Suzuki’s all-new factory racing program in the U.S., Carmichael will also interact with Autotrader / Yoshimura / Suzuki Racing team management at Joe Gibbs Racing (JGR) as well as the contracted racers directly. This adds to the solid start the JGR group has had since the team was announced in September.
A significant portion of Carmichael’s responsibility with Suzuki will be product development and feedback. With the recent announcement that Suzuki Motor Corporation (SMC) was suspending participation in the MXGP and All-Japan MX championships, a greater portion of the development and refinement of the company’s motocross models has shifted to Suzuki in the United States.
“We are fortunate to have Ricky as a resource to improve our products and represent the company in the United States,” said Kerry Graeber, Suzuki’s Vice President of Sales and Marketing. “Ricky’s success and voice in the motocross world is unparalleled. Suzuki is the winningest bike in U.S. motocross over the past decade and RC is a huge part of that success. We are stoked to continue our fruitful relationship with Ricky into the foreseeable future.”
Carmichael echoed Graeber’s comments. “I won championships and wrapped up my racing career on a Suzuki, so obviously the brand is near to my heart,” said Carmichael. “With the increased emphasis and importance on Suzuki in the U.S., I am looking forward to doing what I can to help further develop its products and racing success.”
Carmichael’s team, RCH Racing which he founded with freestyle motocross legend Carey Hart, won the 2016 AMA Motocross Championship. Carmichael and Hart closed the team at the conclusion of the 2017 racing season.
In addition to his expanded role with Suzuki, Carmichael will continue to contribute to the motorcycle industry and sport though the Ricky Carmichael Daytona Amateur Supercross, the Ricky Carmichael University, and other charitable endeavors. For additional information about Ricky and his activities, please visit http://www.rickycarmichael.com/
The 2018 AMA Supercross season begins on January 6, 2018 at Anaheim Stadium.
Suzuki Announces Ricky Carmichael Continues as Brand Ambassador
Brea, Calif, (November 7, 2017) – Suzuki Motor of America, Inc. (SMAI) announced today that Ricky Carmichael will continue his role as Brand Ambassador. Carmichael, nicknamed the “GOAT" (Greatest Of All Time) is a highly respected, multi-time AMA Supercross and Motocross champion and AMA Hall of Fame member who has filled the ambassador position with Suzuki since his retirement from active racing after the 2007 season. The agreement for Carmichael to continue his relationship with Suzuki is multi-year.
Suzuki is redefining its motocross brand in the United States through a number of initiatives including grass roots support and a more clearly defined path for riders to advance from amateur to professional levels. Carmichael will continue to be an integral part of Suzuki’s efforts including the RM Army initiative – the umbrella under which Suzuki racing support resides. The Camp Carmichael program, an exclusive Suzuki offering, will continue with Carmichael providing personal coaching for riders who qualify on Suzuki RM and RM-Z race bikes. As a champion who rose to prominence through amateur racing, it’s fitting that Ricky will continue to provide guidance to Suzuki Amateur Elite Team riders.
In support of Suzuki’s all-new factory racing program in the U.S., Carmichael will also interact with Autotrader / Yoshimura / Suzuki Racing team management at Joe Gibbs Racing (JGR) as well as the contracted racers directly. This adds to the solid start the JGR group has had since the team was announced in September.
A significant portion of Carmichael’s responsibility with Suzuki will be product development and feedback. With the recent announcement that Suzuki Motor Corporation (SMC) was suspending participation in the MXGP and All-Japan MX championships, a greater portion of the development and refinement of the company’s motocross models has shifted to Suzuki in the United States.
“We are fortunate to have Ricky as a resource to improve our products and represent the company in the United States,” said Kerry Graeber, Suzuki’s Vice President of Sales and Marketing. “Ricky’s success and voice in the motocross world is unparalleled. Suzuki is the winningest bike in U.S. motocross over the past decade and RC is a huge part of that success. We are stoked to continue our fruitful relationship with Ricky into the foreseeable future.”
Carmichael echoed Graeber’s comments. “I won championships and wrapped up my racing career on a Suzuki, so obviously the brand is near to my heart,” said Carmichael. “With the increased emphasis and importance on Suzuki in the U.S., I am looking forward to doing what I can to help further develop its products and racing success.”
Carmichael’s team, RCH Racing which he founded with freestyle motocross legend Carey Hart, won the 2016 AMA Motocross Championship. Carmichael and Hart closed the team at the conclusion of the 2017 racing season.
In addition to his expanded role with Suzuki, Carmichael will continue to contribute to the motorcycle industry and sport though the Ricky Carmichael Daytona Amateur Supercross, the Ricky Carmichael University, and other charitable endeavors. For additional information about Ricky and his activities, please visit http://www.rickycarmichael.com/
The 2018 AMA Supercross season begins on January 6, 2018 at Anaheim Stadium.
Lets hope that this US based development starts getting Suzuki's back to the top end of shootouts and a return to the Decoster era of glory.
The Shop
So technically speaking, yes, he's a founding member of RCH Racing "Ricky Camichael-Carey Hart Racing"
Part owner is more along the lines of what RC was. Than co-founder.
Still sucks that there's one less team out there.
I still think they need to update their RM 85 if they want kids to start riding them. Not many full size Suzuki bikes around and much less 85's.
He usually posts in anything and everything that has Suzuki in the thread title.
Still looking for an answer?
So, first off, many with some sort of an idea on executing their concept note usually looks for a partner (or in other words ‘Co-Founder’) in their venture when they begin. Before we get into the differences between a founder and a co-founder, I think it would only be fitting to define these two roles as what they are.
A founder is a solo-entrepreneur who is one who has started up with little or no support. This means that he has begun the operations and early-execution of the deliverables for his startups on his own before getting people on board. This is highly unpopular and you’ll find out why in a few seconds.
A co-founder or a founding team is one which is made up of anywhere between 2–10 people who come together and compliment the roles of each other in the team. The idea of having a founding team is to validate the plan and the product before the marketing and sales is done.
Coming to the second part of your question, let me try to answer this in a few points:
Yes, a founder and co-founder are two different things with very different roles, but that comes down to the individual. If he/she believes that founding is the best way to go about things, then by all means, you have a solo-founder of a company.
However, the above practice has been kind of disavowed in recent times because lets face it the founders cannot do it all. They need a team to help them out to compliment their efforts.
In a nutshell, a co-founder is someone who is roped in by the founder to bring in the other expertise that the founder lacks”
A person who, in conjunction with one or two other individuals, is instrumental in starting a business, charity or some other enterprise. Each person involved in the creation of the entity is considered a co-founder.
Based on the various definitions I would say Hart was a Visionary/entrepreneur, he teamed up with another Entrepreneur RC and the 2 of them became CoFounders of a Championship Winning Enterprise
Pit Row
What does he truly offer them? Will people buy their products because of his endorsement?
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