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Pulp isn't pulp without Steve or a basset hound howling in the background of each show.
The Shop
Fantasy its self, is becoming bigger than PulpMX show IMO. It makes significant money I would think. Best part is that the expense aka code for the website, R&D, etc is already done. Its just a run every year with minimal changes kind of thing. Servers, hosting etc but thats pretty cheap in the grand scheme of things. Just championship players paid more than 200k. Most prizes are donated I would think making fantasy a real money maker.
If you are brand that is in the industry, I don't know where you can get better exposure for your dollar.
The answer?? Nunya. Nunya business.
Steve had done a great job growing a hobby, interest, passion into a tremendous operation and opportunity for his friends to earn an income. He produced free (mostly) content and a large part of why we all tune in each week is his personality, his schtick, and the inside jokes that we are all part of.
Therein lies the problem. The value of Pulp is centered around Steve, much like many self-employed and few man operations in this country. He is essentially a general contractor – with his name and reputation and listener base comes the value to his sponsors. With that information, the only value in the business is physical assets, some goodwill, and a multiple of Steve’s take.
So if we break it down a little more and value the business in terms of multiples, here’s my take on how/what I’d pay for it.
Assets – Fair Market Value, which would probably be $0.50 on the $1.00 he paid for things
Goodwill – probably not much considering that when Steve goes…it goes
Steve’s Salary + Recast of Financials, Depreciation, Owner Expenses, Etc – 1x because this is mainly a self-employed gig.
Sidebar: If Steve was able to manage (which he does to an extent) and train/replace himself, I’d add a 2x – 3x multiple. If PulpMX ran completely without Steve but he was still the owner, I’d value at a 4x – 5x of his take.
PulpFantasy – This system can run without Steve – I’d give it a 4x multiple of net proceeds with a requirement that Marx stays on for the next 3 years and they both sign a non-compete
So, long story short, the only person that could buy Pulp Nation and keep it alive is Jason Weigant. He’s too cheap, so Pulp dies when Steve quits.
Pit Row
But the person would have to know the sport well etc.
If it were Mathes, JT, or Keefer it would be full steam ahead.
And even others would be possible depending on their knowledge and personality.
I think of PulpMX like SportsCenter, several people can talk Moto and we will still listen.
They did a show without him and things went just fine, hell RC even called in.
So, I dunno. lol
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