Pete Fox new company

-MAVERICK-
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1/15/2021 10:06am
TeamGreen wrote:
When you combine the Super Groovy boots with the Oh-So-Fashionably Fox Logo'd Billboard Gear? That's FIFTY TWO LOGOS. :lol: Btw, instead of MAWLR (mauler) , I'm...
When you combine the Super Groovy boots with the Oh-So-Fashionably Fox Logo'd Billboard Gear?

That's FIFTY TWO LOGOS.

Grinning

Btw, instead of MAWLR (mauler) , I'm gonna call it MALWR (malware).
But wait, there's more...







4
TeamGreen
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1/15/2021 10:14am
TeamGreen wrote:
When you combine the Super Groovy boots with the Oh-So-Fashionably Fox Logo'd Billboard Gear? That's FIFTY TWO LOGOS. :lol: Btw, instead of MAWLR (mauler) , I'm...
When you combine the Super Groovy boots with the Oh-So-Fashionably Fox Logo'd Billboard Gear?

That's FIFTY TWO LOGOS.

Grinning

Btw, instead of MAWLR (mauler) , I'm gonna call it MALWR (malware).
-MAVERICK- wrote:
But wait, there's more... [img]https://p.vitalmx.com/photos/forums/2021/01/15/472690/s1200_26746157_1.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472686/s1200_26746157_2.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472684/s1200_26746157_3.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472685/s1200_26746157_4.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472687/s1200_26741922_1.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472689/s1200_26741922_2.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472688/s1200_26759157_1.jpg[/img]
But wait, there's more...







We're waaaaay past the silly Star Wars crap now.

Wow. Talk about Jumping the Shark (Or is it Jumping the Fox?).
5
Tuna
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1/15/2021 10:20am
TeamGreen wrote:
When you combine the Super Groovy boots with the Oh-So-Fashionably Fox Logo'd Billboard Gear? That's FIFTY TWO LOGOS. :lol: Btw, instead of MAWLR (mauler) , I'm...
When you combine the Super Groovy boots with the Oh-So-Fashionably Fox Logo'd Billboard Gear?

That's FIFTY TWO LOGOS.

Grinning

Btw, instead of MAWLR (mauler) , I'm gonna call it MALWR (malware).
-MAVERICK- wrote:
But wait, there's more... [img]https://p.vitalmx.com/photos/forums/2021/01/15/472690/s1200_26746157_1.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472686/s1200_26746157_2.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472684/s1200_26746157_3.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472685/s1200_26746157_4.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472687/s1200_26741922_1.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472689/s1200_26741922_2.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472688/s1200_26759157_1.jpg[/img]
But wait, there's more...







TeamGreen wrote:
We're waaaaay past the silly Star Wars crap now.

Wow. Talk about Jumping the Shark (Or is it Jumping the Fox?).
I bet it will all sellout😂
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1
LungButter
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Yellow Pine, ID US
1/15/2021 10:29am Edited Date/Time 1/15/2021 10:30am
Malware....that's some funny shit.

I can't even pick on the Renen thing now that that Fox gear has been posted....that's just unbelievably bad. To each their own as they.
10

The Shop

JohnMatrix
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Irvine, CA US
1/15/2021 10:48am
TeamGreen wrote:
We're waaaaay past the silly Star Wars crap now.

Wow. Talk about Jumping the Shark (Or is it Jumping the Fox?).
In six months when you click on that 60% off Fox promotion email from BTO, this is what it's going to land on.
8
aeffertz
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1/15/2021 10:52am Edited Date/Time 1/15/2021 11:31am
LungButter wrote:
Malware....that's some funny shit. I can't even pick on the Renen thing now that that Fox gear has been posted....that's just unbelievably bad. To each their...
Malware....that's some funny shit.

I can't even pick on the Renen thing now that that Fox gear has been posted....that's just unbelievably bad. To each their own as they.
No wonder Pete Fox jumped ship and started this up. Talk about polar opposite ideas. He also mentioned in that interview that he resigned from the board at Fox over a year ago to start up this project.
3
1
MelonFan123
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1/15/2021 12:11pm
Whenever there's a gear thread discussion, this always happens where a particular design is posted and everyone shits on it.

Fly, O'Neal, Fox, TLD, Thor....they all make multiple line, price points and design options. Some clean and classic and some wild and over the top (TLD polka dot anyone?) I'd say Fasthouse is the only one that has one particular style that they seem committed to.

There are multiple demographics and style choices out there that they're all aiming to hit.
16
TeamGreen
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1/15/2021 12:33pm
Whenever there's a gear thread discussion, this always happens where a particular design is posted and everyone shits on it. Fly, O'Neal, Fox, TLD, Thor....they all...
Whenever there's a gear thread discussion, this always happens where a particular design is posted and everyone shits on it.

Fly, O'Neal, Fox, TLD, Thor....they all make multiple line, price points and design options. Some clean and classic and some wild and over the top (TLD polka dot anyone?) I'd say Fasthouse is the only one that has one particular style that they seem committed to.

There are multiple demographics and style choices out there that they're all aiming to hit.
Are you saying the Polka Dots ain't cool?
6
diz330
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CA
1/15/2021 1:40pm
Kevin852 wrote:
$118 for a hoodie hahaha Sucker born every minute.
I think he must be carrying over his knowledge of pricing products from his time as the CEO for kanye west's yeezy brand where they can sell a $3.00 plain white t shirt with no logos for $300.
Flatliner
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1/16/2021 9:36am
Fox needs to take a look at late 90’s gear, and apply a dash of that. Ezra lusk’s 98-99 stuff on modern material would look great.
5
JazzyJJ
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1/16/2021 10:59am
LungButter wrote:
Malware....that's some funny shit. I can't even pick on the Renen thing now that that Fox gear has been posted....that's just unbelievably bad. To each their...
Malware....that's some funny shit.

I can't even pick on the Renen thing now that that Fox gear has been posted....that's just unbelievably bad. To each their own as they.
aeffertz wrote:
No wonder Pete Fox jumped ship and started this up. Talk about polar opposite ideas. He also mentioned in that interview that he resigned from the...
No wonder Pete Fox jumped ship and started this up. Talk about polar opposite ideas. He also mentioned in that interview that he resigned from the board at Fox over a year ago to start up this project.
Likely a 12 month non-compete or non-piracy clause meant that he had to sit on the sidelines for a bit.
1
1
1/17/2021 10:20am
From a marketing stand point "Sold Out" is a good look. Maybe he only made a teeny tiny number of the first run, now we're all...
From a marketing stand point "Sold Out" is a good look.

Maybe he only made a teeny tiny number of the first run, now we're all talking about how it's sold out, and next run of gear people will jump on it even quicker. Kinda reminds me of the South Park episode where Cartman buys the amusement park

I think Pete Fox is a smart dude.
Surprised I had to read 6 pages till something discovers and comments on the marketing move.
1
1
Tuna
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1/17/2021 10:29am Edited Date/Time 1/17/2021 10:32am
From a marketing stand point "Sold Out" is a good look. Maybe he only made a teeny tiny number of the first run, now we're all...
From a marketing stand point "Sold Out" is a good look.

Maybe he only made a teeny tiny number of the first run, now we're all talking about how it's sold out, and next run of gear people will jump on it even quicker. Kinda reminds me of the South Park episode where Cartman buys the amusement park

I think Pete Fox is a smart dude.
thepelican wrote:
Surprised I had to read 6 pages till something discovers and comments on the marketing move.
Why need to point it out when it’s such an obvious point already? it’s not a new tactic. And it’s a strategy that depending on the product usually only works for a minority of consumers. If you are one of those folks that need to have the latest and greatest or are a FOMO type it’s great. There is a well known winery that “sells out” prematurely every year to create buzz for the new vintage the next season. The reality is they have thousands of cases in the warehouse they hold back and do not release.
2
1
Lightning78
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1/17/2021 12:00pm
LungButter wrote:
Malware....that's some funny shit. I can't even pick on the Renen thing now that that Fox gear has been posted....that's just unbelievably bad. To each their...
Malware....that's some funny shit.

I can't even pick on the Renen thing now that that Fox gear has been posted....that's just unbelievably bad. To each their own as they.
aeffertz wrote:
No wonder Pete Fox jumped ship and started this up. Talk about polar opposite ideas. He also mentioned in that interview that he resigned from the...
No wonder Pete Fox jumped ship and started this up. Talk about polar opposite ideas. He also mentioned in that interview that he resigned from the board at Fox over a year ago to start up this project.
JazzyJJ wrote:
Likely a 12 month non-compete or non-piracy clause meant that he had to sit on the sidelines for a bit.
He had a 5 year non compete clause and had to leave the board of Fox to create this gear
2
life_of_jaze
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Madison, GA US
1/17/2021 1:25pm
-MAVERICK- wrote:
Price isn't bad. [img]https://p.vitalmx.com/photos/forums/2021/01/14/472386/s1200_Screenshot_20210114_130802_Chrome.jpg[/img]
Price isn't bad.

Preston412 wrote:
The waist line on the pant is a elastic band with a clip and the lined padded knee for pending is 1970's and It honestly looks...
The waist line on the pant is a elastic band with a clip and the lined padded knee for pending is 1970's and It honestly looks like a cheap product to me. I am at $110 for the pair.

I feel like an intern from an art class did the design and can be an open canvas for sponsors logo, oh wait, Canvas MX does that and even uses very similar materials.

I am being harsh because this is a product launch and not one thing about this limited edition release even entices me to come back later.
Ok Preston
3
Xeno
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San Clemente, CA US
1/18/2021 10:34am
I noticed the FOX gear says, "HELLA FAST".
1
RonJon
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Torquay AU
1/18/2021 2:06pm
I just received my hoody and I can honestly say its worth it. My missus took one look at me in it and immediately turned into Headdie Murphy! I can't wait to wear the gear out this week and run down a few bogans in their 5 year old unit jerseys.
3
3
TooTallJason
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1/18/2021 2:09pm
RonJon wrote:
I just received my hoody and I can honestly say its worth it. My missus took one look at me in it and immediately turned into...
I just received my hoody and I can honestly say its worth it. My missus took one look at me in it and immediately turned into Headdie Murphy! I can't wait to wear the gear out this week and run down a few bogans in their 5 year old unit jerseys.
Goddamn, ol Pete got a hoody all the way to AUS already, and my shit hasn't even shipped yet.
1
deluxeman
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1/18/2021 3:15pm
A quick recap of this post [img]https://p.vitalmx.com/photos/forums/2020/12/09/464408/s1200_4ppvkx.jpg[/img]
A quick recap of this post
Pretty much sums it up.
1
1
Silas444
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1/18/2021 3:50pm
Jardo wrote:
New Fox MAWLR stuff looks.. interesting.
Tuna wrote:
Got a pic?
-MAVERICK- wrote:
It's hideous. [img]https://p.vitalmx.com/photos/forums/2021/01/15/472623/s1200_26729157_1.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472627/s1200_26729157_3.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472624/s1200_26736157_1.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472625/s1200_26736157_2.jpg[/img]
It's hideous.




So, um, if the Fox's eyes are on both sides of the crotch of those pants (and they are), and the long nose of the fox would have to be between those two eyes (and it would).............. wouldn't that mean the Fox's nose would be your, um, unit?

For some, this might be the most brilliant pant colorway design, like, EVER. Bro-tocross maximus!!!
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soggy
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1/18/2021 3:57pm
I don’t think the Mawlr stuff looks bad, I wouldn’t wear it cause I’m not that flashy but it looks good imo
2
1/21/2021 3:04pm
Jardo wrote:
New Fox MAWLR stuff looks.. interesting.
Tuna wrote:
Got a pic?
-MAVERICK- wrote:
It's hideous. [img]https://p.vitalmx.com/photos/forums/2021/01/15/472623/s1200_26729157_1.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472627/s1200_26729157_3.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472624/s1200_26736157_1.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/01/15/472625/s1200_26736157_2.jpg[/img]
It's hideous.




Hate to say it, but this has Austin Forkner all over it.

"Hella Fast" and does that say "Best Coast"??
Dimblewambie
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Murrieta, CA US
1/21/2021 7:02pm
Hate to say it, but this has Austin Forkner all over it.

"Hella Fast" and does that say "Best Coast"??
It’s going so fast, I cant tell.

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