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Just look at the views Buttery gets. Its crazy they dont sponsor medium too.
How many eyes does a copy of MXA or Racer X actually get?
The AMA estimates their print media at ~410k per month and that’s assuming a 2.5 times “pass-around” rate.
There’s so many people that use social to watch Moto content that any nicely done video is going to get more total distribution (views) from 1 video than what the print companies can accomplish in a year.
Anyway I'm old(ish). My first pair of dirt bike boots were O'Neal Trail Lite back in the late 80s. I just bought some Hallman Legend pants. My influencers have grey hair.
The Shop
Hodges has really grown over the years. I watch his stuff every now and then. I like his personality.
People are so different now a days and i am still pretty young. I pay $25 an hour to literally play/socialize with animals and some feeding and a little cleaning and maintenance. A dream job. I let people do what they want and have never been mad at anyone at all. These people are here so I can help them in life by helping me so its pressure free and all about the animals but....Every single university person I hire can't function. They have extra special needs and have to ask for things to do when there is obviously tons. Every person will ask me what's next after every chore? for example I'll say change the waters in back section. After that the person will step over 5 trash cans knocked over by giant tortoises on the walk back to ask whats next. I am like pick up the garbage you just stepped over on the way over here duh. Always all apologies and they say this generation doesn't like to think for themselves and need told what to do. I am always like well just stop that. No kid i know growing up could step over those cans at a strangers house let alone a paid job. Most see how nice we are and start never showing up and most want advances right away. I ended up hiring some old ladies almost twice my age that are ten times better than all the kids combined and don't need constant special attention.
This is why YouTube influences are rich, too easy to influence. It definitely the time of followers.
Shit we have so much Jamie O'Brian, Koa Rothman, Ben gravy etc merch ourselves that its absolutely brilliant marketing.
I’m young and recently graduated; however, in my short two years at the company I work for, I’ve received two promotions in which I’ve surpassed colleagues with seniority and more experience.
Growing up, I had a comfortable middle class lifestyle but I saw how hard both my parents worked. I knew they sacrificed a ton for me to go to college so I knew I had to take advantage and not take anything for granted.
In comparison, many of my classmates from college are working as baristas or minimums wage paying jobs because their parents funded their entire lives.
From middle school all the way through college, I worked every Friday cleaning a warehouse. Literally, every single Friday for 10 years. That thought me discipline. And when I graduated and started my career, I accepted every task and went above and beyond. I’m a millennial but I know the value of hard work.
For me personally, it doesn't influence me on my gear choices. However like someone mentioned previously, if I was a new rider it 100% would. It happens to me all the time with MTB or car influencers.
Pit Row
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