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https://motocross.transworld.net/news/tucker-rocky-rebrands-now-tucker/
Edit: 4! I like info too!
Edit again: *Boobies, plural.
Same thing is happening with Fox, worked with them from 79-82 nothing but good people and Geoff is one of the nicest guys you'll meet ! Now some big company is going to just look at the numbers and end up ruining a great family run company (In my opinion)
Take something that enthusiasts made successful because they cared and were invested in the success, take it public or merge it with something else and gut all of the enthusiasm out of the company. Watch it start to fail and make further cut backs by removing long term employees. When that drives it further into the ground, call in "consultants" to find out why the company is failing. They will tell you it's a labor issue and you need to cut out the "fat". That means the people who actually know why the company exists. When they are all gone and the company is bleeding money, file bankruptcy. Rinse and repeat.
Enhancing shareholder value...until there is no value.
Been there, experienced that.
hedgefund pricks and the like..
no soul only sole.
The amount of volume needed is huge to sustain that model.
It would be best for us all if folks were willing to pay a little bit more at local shops.
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