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Edited Date/Time
2/26/2018 1:02pm
According to Matthes....
EDIT: Thought this was saying MotoConcepts was the new title sponsor for Factory Honda..... but sounds like MotoConcepts themselves may have a new title sponsor???? Another one of Genova's spa industry bros????
EDIT: Thought this was saying MotoConcepts was the new title sponsor for Factory Honda..... but sounds like MotoConcepts themselves may have a new title sponsor???? Another one of Genova's spa industry bros????
Doesn’t sound like Brayton moving to factory Honda truck is going to work. MCR has title sponsor now
— Steve Matthes (@pulpmx) February 26, 2018
We are 8 rounds - HALFWAY - through the series.
SmarTop/Bullfrog Spas/Honda has 3 established riders Brayton, Friese, and Weimer, sitting 4th (Brayton) and 13th (Friese) in points with 2 of them with top 10 finishes and easily in every main event.
Yet somewhere along the line, core fans such as the examples above have no idea that there is even a new title sponsor on the team. I am not talking about a new part on the bike, or a new mechanic, or a new sock sponsor... A TITLE sponsor of the guy 4th in points.
I'm not pointing fingers, but clearly the messaging is not out there. Tough to justify spending hundreds of thousands to title sponsor a program if people aren't even being made aware that you are a title sponsor.
The Shop
Husky's team website was already mentioned in this thread. Red Bull KTM, perhaps the premiere team in the sport right now, doesn't even list their title sponsor (or any others) on what little they have of a webpage.
But the team needs to come out and change their name that the public uses. Everyone calls Geico Honda, Geico. They don’t call it Geico Honda Factory Connection Amsoil Racing. They have a distinct message that they are Geico Honda. Not a laundry list of sponsors. Sure they have more associate sponsors, but Geico and Honda spend the big bucks and are recognized for it.
Everyone in the industry just calls it Moto Concepts. Not Smart Top or Bullfrog Spas.
People call Monster Energy Pro Circuit Kawasaki, just Pro Circuit. Maybe because there’s already a Monster Kawasaki and a Monster Yamaha. But when Pro Circuit started it was Peak Pro Curcuit Honda. And people called it Team Peak.
It’s about branding your message from beginning to end.
I have heard it mentioned more than once on TV.
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