MotoConcepts new title sponsor ???

F150Motocrosser wrote:

According to Matthes....

EDIT: Thought this was saying MotoConcepts was the new title sponsor for Factory Honda..... but sounds like MotoConcepts themselves may have a new title sponsor???? Another one of Genova's spa industry bros????

Doesn’t sound like Brayton moving to factory Honda truck is going to work. MCR has title sponsor now

— Steve Matthes (@pulpmx) February 26, 2018

read it more carefully

Ohhh.... Good call line-up

Bullfrog Spas.

Not to derail the thread, but this ^^^ right here is a huge issue to bring sponsorship onto a race team in Supercross.

We are 8 rounds - HALFWAY - through the series.

SmarTop/Bullfrog Spas/Honda has 3 established riders Brayton, Friese, and Weimer, sitting 4th (Brayton) and 13th (Friese) in points with 2 of them with top 10 finishes and easily in every main event.

Yet somewhere along the line, core fans such as the examples above have no idea that there is even a new title sponsor on the team. I am not talking about a new part on the bike, or a new mechanic, or a new sock sponsor... A TITLE sponsor of the guy 4th in points.

I'm not pointing fingers, but clearly the messaging is not out there. Tough to justify spending hundreds of thousands to title sponsor a program if people aren't even being made aware that you are a title sponsor.

I didn't think Brayton to Honda Factory team would fly....that would pretty much side line MCR.....BUT Honday Factory to MCR is way more plausible and makes a ton of sense. They kick a bunch more support, and park their rig all the while saving $$$.

So.. is the sponsor the BullFrog Spas or something else?

Riesenberg448 wrote:

Not to derail the thread, but this ^^^ right here is a huge issue to bring sponsorship onto a race team in Supercross.

We are 8 rounds - HALFWAY - through the series.

SmarTop/Bullfrog Spas/Honda has 3 established riders Brayton, Friese, and Weimer, sitting 4th (Brayton) and 13th (Friese) in points with 2 of them with top 10 finishes and easily in every main event.

Yet somewhere along the line, core fans such as the examples above have no idea that there is even a new title sponsor on the team. I am not talking about a new part on the bike, or a new mechanic, or a new sock sponsor... A TITLE sponsor of the guy 4th in points.

I'm not pointing fingers, but clearly the messaging is not out there. Tough to justify spending hundreds of thousands to title sponsor a program if people aren't even being made aware that you are a title sponsor.

Yep R.O.I = Zero, it's a hard sell

Riesenberg448 wrote:

Not to derail the thread, but this ^^^ right here is a huge issue to bring sponsorship onto a race team in Supercross.

We are 8 rounds - HALFWAY - through the series.

SmarTop/Bullfrog Spas/Honda has 3 established riders Brayton, Friese, and Weimer, sitting 4th (Brayton) and 13th (Friese) in points with 2 of them with top 10 finishes and easily in every main event.

Yet somewhere along the line, core fans such as the examples above have no idea that there is even a new title sponsor on the team. I am not talking about a new part on the bike, or a new mechanic, or a new sock sponsor... A TITLE sponsor of the guy 4th in points.

I'm not pointing fingers, but clearly the messaging is not out there. Tough to justify spending hundreds of thousands to title sponsor a program if people aren't even being made aware that you are a title sponsor.

In another thread, I recall there was one of us (a hardcore moto fan) pondering if Rockstar Energy Drink was still in business.

Riesenberg448 wrote:

Not to derail the thread, but this ^^^ right here is a huge issue to bring sponsorship onto a race team in Supercross.

We are 8 rounds - HALFWAY - through the series.

SmarTop/Bullfrog Spas/Honda has 3 established riders Brayton, Friese, and Weimer, sitting 4th (Brayton) and 13th (Friese) in points with 2 of them with top 10 finishes and easily in every main event.

Yet somewhere along the line, core fans such as the examples above have no idea that there is even a new title sponsor on the team. I am not talking about a new part on the bike, or a new mechanic, or a new sock sponsor... A TITLE sponsor of the guy 4th in points.

I'm not pointing fingers, but clearly the messaging is not out there. Tough to justify spending hundreds of thousands to title sponsor a program if people aren't even being made aware that you are a title sponsor.

That is one of many fundamental problems with a vast majority of teams in this sport (on the American side especially). Hardly any of these teams have any engaging media presence at all (with the exception of Instagram). Even that is negligible at best. I mean RCH did everything they did, and didn't even have a website? Husky has 2 sites, one site still has Zach (Bell) on it, while their other still has Pourcel haha Like, come on.. its a bit of a shit effort haha and doesn't exactly show that the 'industry" gives that much effort in expanding itself.

It’s BullFrog spas

Riesenberg448 wrote:

Not to derail the thread, but this ^^^ right here is a huge issue to bring sponsorship onto a race team in Supercross.

We are 8 rounds - HALFWAY - through the series.

SmarTop/Bullfrog Spas/Honda has 3 established riders Brayton, Friese, and Weimer, sitting 4th (Brayton) and 13th (Friese) in points with 2 of them with top 10 finishes and easily in every main event.

Yet somewhere along the line, core fans such as the examples above have no idea that there is even a new title sponsor on the team. I am not talking about a new part on the bike, or a new mechanic, or a new sock sponsor... A TITLE sponsor of the guy 4th in points.

I'm not pointing fingers, but clearly the messaging is not out there. Tough to justify spending hundreds of thousands to title sponsor a program if people aren't even being made aware that you are a title sponsor.

Sounds like a team issue more than anything. The Motoconcepts site only lists 3 sponsors for the team; Smartop, Honda, and Northwest Steel Fab........

APLMAN99 wrote:

Sounds like a team issue more than anything. The Motoconcepts site only lists 3 sponsors for the team; Smartop, Honda, and Northwest Steel Fab........

As has been said, that level of half-assedness seems to be as much an industry rule as an exception.

Husky's team website was already mentioned in this thread. Red Bull KTM, perhaps the premiere team in the sport right now, doesn't even list their title sponsor (or any others) on what little they have of a webpage.

Riesenberg448 wrote:

Not to derail the thread, but this ^^^ right here is a huge issue to bring sponsorship onto a race team in Supercross.

We are 8 rounds - HALFWAY - through the series.

SmarTop/Bullfrog Spas/Honda has 3 established riders Brayton, Friese, and Weimer, sitting 4th (Brayton) and 13th (Friese) in points with 2 of them with top 10 finishes and easily in every main event.

Yet somewhere along the line, core fans such as the examples above have no idea that there is even a new title sponsor on the team. I am not talking about a new part on the bike, or a new mechanic, or a new sock sponsor... A TITLE sponsor of the guy 4th in points.

I'm not pointing fingers, but clearly the messaging is not out there. Tough to justify spending hundreds of thousands to title sponsor a program if people aren't even being made aware that you are a title sponsor.

True.

But the team needs to come out and change their name that the public uses. Everyone calls Geico Honda, Geico. They don’t call it Geico Honda Factory Connection Amsoil Racing. They have a distinct message that they are Geico Honda. Not a laundry list of sponsors. Sure they have more associate sponsors, but Geico and Honda spend the big bucks and are recognized for it.

Everyone in the industry just calls it Moto Concepts. Not Smart Top or Bullfrog Spas.

People call Monster Energy Pro Circuit Kawasaki, just Pro Circuit. Maybe because there’s already a Monster Kawasaki and a Monster Yamaha. But when Pro Circuit started it was Peak Pro Curcuit Honda. And people called it Team Peak.

It’s about branding your message from beginning to end.

Has it not been Bullfrog Spas all season??

I have heard it mentioned more than once on TV.