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Only $10 for all 2024 SX, MX, and SMX series (regularly $30).
http://www.nascar.com/presspass
At best, SX can gain some TV coverage and cross promotion out of this sponsorship but dollar wise, it cant be good for SX.
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Under the agreement, energy drink sponsors already involved in NASCAR may remain in place. Potential sponsors from the energy drink category will not be eligible for future sponsorship if not already involved in the sport.
Something they developed with supercross
They also said they want to use their other athletes from other forms of racing to come to Nascar to help promote it.
Interesting
http://www.foxsports.com/nascar/story/monster-energy-becomes-nascar-pre…
Pit Row
Sources familiar with the charter agreements indicated the 2016 bonus to the championship team is much closer to $2 million than $1.5 million. The last time Johnson was on stage, in 2013, the champion bonus was $5.2 million, with Johnson and his team having total earnings of $14.66 million. Johnson and his team did get a $7.225 million champion bonus in 2008.
http://www.espn.com/racing/nascar/story/_/id/18074772/nascar-cuts-prize…
NASCAR has confirmed a multiyear agreement for naming rights with Corona-based Monster Beverage Corp.
Monster is the third company to serve as the entitlement sponsor in NASCAR premier series history, according to a news release. The first to were R.J Reynolds and Sprint/Nextel.
“It’s one of the few sales calls that I actually personally made because of how important it was to allign ourselves with a dynamic brand that reaches different places and different audiences,” NASCAR chief executive officer Brian France said at the announcement at Wynn Las Vegas during NASCAR Champion's Week.
“Motor sports is in their DNA, and when you walk through their lobby in California, you see that.”
France said that the partnership would show up at every race track and be “impactful” to drivers and other sponsors.
“And we’re going to do some things for them too, because we’re going to give them the platform that they’ve never had before.”
The deal was the source of speculation for days prior to Thursday’s announcement. Terms were not announced, but when Sprint announced the end of its sponsorship in 2014, it was estimated that its replacement would need to pay $45-$50 million annually.
ESPN sports business analyst tweeted, “No bigger evidence of NASCAR's decline than new Monster title sponsor deal, worth 2.5X less annually than last deal.”
The NASCAR deal is Monster’s most high profile sponsorship to date, although Thursday golf legend Tiger Woods was seen with a Monster golf bag by at the Hero World Challenge in the Bahamas.
Although ESPN reported the sponsorship earlier this week, Monster did not officially acknowledge it until Thursday.
Monster does not engage in traditional advertising, but gets its name out by sponsoring an array of extreme sports athletes and rock concerts.
A Monster Muscle energy shake contest to win a workout with former pro wrestler and “Guardians of the Galaxy” star Dave Bautista is more in line with Monster’s strategy than the Tiger Woods sponsorship, which according to a Forbes article is “raising eyebrows.”
“At almost 41 years old he doesn’t exactly land squarely in the company’s target demographic of teens and millennials,” wrote Forbes contributor Eric Matuszewski.
Last year, Monster ventured into mainstream sports by naming a beverage after now sidelined New England Patriots tight end Rob Gronkowski.
Monster's headline-making news didn't pay off on Wall Street during Thursday trading, with stock dropping 2.48 percent, from $44.75 to $43.64 a share.
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