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Based off my own experience my fiance enjoys the segment, some more than others (she loved the teacher segment), and it did peak my nieces interest in bikes. She doesn't give a shit about the racing but after the segment she wanted to go sit on my bike... so there's that.
I'd be curious to see the creatives behind the project.
The Shop
But I think those involved realized that you have to win womans hearts to get them to be invested or engaged.
I think that happens with stories - woman relate to people and stories men relate to things and stuff....
So you see that in these segments - this year it's been a clear shift away from just one female rider to a concept of woman interacting with other woman in groups.
I'd have to think if I were a woman - and werent sure about riding but had interest - seeing that more than one woman might ride at the same location in a group setting while hanging out and having fun with one another sounds a lot more appealing than going to a track by yourself surrounded by men who yell at you and tell you you suck or are in their way or ask you want to bang (masked by whats your name, cool bike, wanna hang)
I don't think ANY man in our sport on this forum cares much about anything but the racing. So with that perspective...let's just assume these huge multi million dollar entities - toyota and feld - actually know a lot more about non core fans than we do.
Looks like "Toxic Masculinity" wins.
FTR, I am married with a daughter, so not a sexist or misogynist. I think some of the ideas given on this thread were pretty good (125 race especially) but the male bashing Marxist mentality needs to cease and as men, we should say enough.
The numbers are in so hopefully Toyota is watching and let's stick to the racing, not the "message".
Pit Row
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