Posts
1163
Joined
10/15/2010
Location
Murrieta, CA
US
We saw the post about dealership pet peeves, lets give dealers and personnel a chance to list pet peeves of THEIR customers.
1. Customers that want a part, and they dont know what year bike they have or even what model or brand. And they insist that all parts interchange, they want to look at every single part you have in stock, after an hour of looking through parts, then they dont buy shit
2. Customers cant sit on a bike without scraping their muddy work boots over the rear fender and side panels. After they leave you see how many scratches they left on the bikes.
1. Customers that want a part, and they dont know what year bike they have or even what model or brand. And they insist that all parts interchange, they want to look at every single part you have in stock, after an hour of looking through parts, then they dont buy shit
2. Customers cant sit on a bike without scraping their muddy work boots over the rear fender and side panels. After they leave you see how many scratches they left on the bikes.
the call, it does not matter what year it is, they are all the same??
when someone sends there partner in with no real idea of what they want, or what bike they have,
do i get a discount if i race?
but i can get it online cheaper, (this is normally on a saturday morning)
The Shop
I personally do my best to support my local shop , but there are times and certain items I will not buy from them , because I busted my ass to make the money I'm spending.
It's not like more gear gets sold throughout the year. They just screw their dealer network. Everyone loses in the end.
Sponsoring pro's? I dont see the benefit from a dealership standpoint. Too expensive. Do it for the fun of it and know going in you're burning money and it will be much more enjoyable of a experience.
Sponsoring your own race team? It only works if you have a service to sell as a performance shop. If you can do something unique. IE: top level suspension, engine building, etc. Otherwise it's just a labor of love. Plan on burning money and it can be enjoyable.
Sponsoring events so that your customers have a place to ride/compete? Worth it if you can get a OEM to pay the bill. Just dont expect brand loyalty from it. Customers are price whores. Just because you sponsor a event, doesnt mean those racers are going to be beholden to you. But giving your local riders a reason to spend money is always a good thing.
Sponsoring lifestyle or promotional events at your dealership? A far better allocation of marketing resources that actually leads to cold hard sales. Consumers enjoy the hell out of them as well. It's a win-win for everyone.
No idea what make or model and calling for a super specific part.
when i owned a dealership we ran up to 10 trail rides or fun day flat track mxers a year, plus we helped run the local mx club with thier events as well ( i was the president) , we were the biggest mx shop in the country (and it still is) , i loved my time doing it,
i am now have been out for 3 years, and I enjoy my racing now more than i have in years, its not an easy industry at dealer level, esp when you can buy online from big stores cheaper than i can buy the same part off the local distributor of the product,
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