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Going to be streaming on Peacock.
The Shop
NBCSN is being axed in favor of Peacock.
www.nbcnews.com/news/amp/ncna1255366
Cord cutting is real. Most people don’t just put TV on anymore. Partnerships, content, and better advertising are the way to drive new traffic these days.
Steaming is the future. Quit yelling from your front porch that we “need more regular TV”. Television sucks and the majority of the demographic under 45 these days aren’t watching cable or traditional tv.
A wise man once said, Be careful of what you wish for you just might get it.
While I am a big fan of streaming apps, I have had issues with the peackock app, its not the most straight forward to use, and could be way better. On the plus side, I have noticed quite a few sports bars now carry a variety of the streaming apps including peacock, so it would still be possible to meet up with friends to watch a race.
I do believe that having MX on TV is difficult to get because it takes up 4 hours. That's why the current broadcast is split between 2 networks (Mav TV & NBCSN). With streaming that's a non-issue. They also don't have to fight for a certain time slot.
Currently some of the motos are delayed to later in the day/night and people complain about that when they want to watch the races live. There's no delays with streaming and you're also free to watch the races when it's convenient for you. I suppose you can do that with TV as well as long as you have a DVR, but that's not always guaranteed if moto happens to get pushed due to NHL, MLB, NFL, etc.
Not to mention, but with streaming you also get access to qualifying which you don't get with TV.
In regards to manufacturers and sponsors that want TV time, I'm not sure how that's going to play out. I believe that currently you only need the basic Peacock membership in order to watch SX/MX which is commercial free, however you get commercials on other shows. With the sport moving to Peacock only, who knows, that model might change next year where they'll have commercials during SX/MX if you subscribe to the basic membership and if you want to watch it commercial free you'll have to subscribe to the premium membership. I suppose that's one way they could get exposure.
Streaming is the future of TV and might actually help grow the sport. Some sports are on specialty channels on TV, meaning that you have to subscribe to that channel in order to view it. With specialty channels people can't just flick through the channels and accidentally stumble across MX/SX. Having the sport on Peacock might help grow its audience for that reason.
A better comparison would be - UFC is on ESPN plus. Why? Because they want to attract the 25-40 year old demographic and create lifelong fans to replace the aging out baby boomer crowds in the next 10-20 years.
This is a generational-long change and we are in the middle of it. Better to look forward than backwards.
Pit Row
"Change is not permanent but Change is....."
Kind of like us when we had to listen to a internet audio cast of the races over dialup. I enjoyed those nights almost as much as I did driving to the dealership to get the latest Cycle News
DC
Racer X
Thanks, DC.
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