MONSTER what if ???

You mean tickets that were affordable and REAL sold out stadiums? (all the way to the nosebleeds too).

F1 guys, and stuff like that cost monster more than this whole sport.
It's peanuts in comparison.

The majority of old SX videos from that time are FAR from sold out.

Yes they are, but any alcoholic brand and their marketing/advertising is regulated pretty tightly. Marketers at alcohol brands have to be very compliant so there is a great deal of effort behind any substantial initiative (like sponsoring a high level SX team)

Lawyers have to sign off on any promos. To make it even worse regulations differ state by state. For instance in CA suppliers and distributors are regulated by ABC (Alcohol Beverage Control). So doing any sort of promotion in the pits for instance has to be cleared with each local regulatory agency.

Logos would be for promotion on people 21+. Got a rider or team mechanic thats under 21? can't run the logo anywhere on the bike, jersey or their team shirts. Ever see anyone actually drinking in a beer commercial? Nope, because they're not allowed to. Instead they're just sitting around holding the bottles/cans having a great old time haha