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He understands a stable brand identity, there is already a lot of #18 regalia out there and obviously he is 18 yo with the championship.
Reed ran 103 in 2002 when he arrived in the US then took the #22 and it still remains with him.
Lawrence has already had 2 other Pro numbers: #496 for the three rounds he ran in '19 and of course the #83 in 2020.
In term of branding, J8ttson would be cool, better than with the 18, or J4ttson.
Pit Row
Personally, I would take the 8 and write my own story. Not saying he couldn't with the 22, but the 8 is pretty much a blank slate and from a marketing standpoint it's a grand slam.
He's one of the few riders that I believe can truly benefit from the current numbering system and build a brand around a number.
He's young, has a great personality, and his fan base is only going to keep growing.
#J8tt #J8ttson
AC was 92 forever but switched to 9 when he was able to pick a single digit. I think it’d be a smart move to grab one when ya’ can!
Post a reply to: Jett Should Take Permanent Number 4!