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If I'm wrong then I will admit it. But please prove that this is acceptable in the larger media marketing world.
I searched for any examples and came up empty. Found lots of tasteless marketing campaigns, but could find nothing where real video of a very significant accident was used in an ad campaign to push a product.
I don't get the notion that this ad, or others like it are tasteless. What they are showing is reality. That is exactly why we buy gear! Using the logic, or lack thereof, of some here we shouldn't wear a helmet, boots or anything else.
Would you be okay with an ad for a hospital showing the real resuscitation of a car crash victim on the street, rushed to a hospital, and doctor saves patient?
That happens every day. But you sure as hell won't see a graphic ad like that.
The Shop
This isn't a slight on 6D in any way, shape, or form....I am just simply stating neck braces seem to get some tampon strings bound up much more then any other protection on the market...for what reason I have no idea
So why is it any different in this case? Regardless of if you believe in the neck brace or not. Which I do support fully.
To see a top rider get his head landed on in an advert to peddle a safety product is tasteless. Fine to show a picture of Anderson and whatever and give a caption. But the actual video of a guy getting landed on in an advert to sell a product is a bit over the top.
That's all I'm saying.
And I support neck braces 100% and would never get on a bike without one.
Bit silly to be upset about what DIDN'T happen isn't it?
This isn't the same type of situation.
Pit Row
Would a testimonial from Anderson been enough?
Again, not at all questioning the validity of the neck brace. Just questioning the graphic video used to peddle a product. It's rare to see. Why don't other companies use graphic accidents to peddle a product? Everyone apparently okay with it here. So why isn't it used more then? Tons of accident videos out there. What is the reason companies don't use these videos to sell something?
I'm not an expert in advertising. Just a laymen here. Please educate me.
I posted a bear earlier in this thread, now I'm here posting again!! what the hell is wrong with me...
When you show a specific event in which a product (vs an experience or service IE. a majority of health services that are advertised) is shown to directly help a prevent an injury people who experience a negative result using the product will rapidly call the first lawyer they find in the phone book screaming, "but the ad said it worked – didn't work for me! – where's my money". I'm sure this is why Atlas chose to run the image without the text, "If it saved Anderson from this...".
At the end of the day you and I are just arguing opinions on what is and isn't tasteful. I see a rider walk away from what could have been a career or life ending injury and said rider approved the use of the ad for the company he gives credit to for potentially saving his neck and I'm OK with it. You're not. All good – just different opinions.
I definately do not debate the effectiveness of the neck brace. 100% behind it. Wish it was available in the 90s. I was one of the few who would wear a kidney belt! So this safety device would have also been in my gear bag.
We can agree to disagree on if it's tasteless or not but agree on its effectiveness for an ad campaign.
Too much hate on here from folks who disagree on something. Agree to disagree and go have a beer!
Cheers!
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