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US
Edited Date/Time
8/2/2017 7:40am
So today may have portrayed an ominous cloud for motorsports. This year's Daytona 500 winner, Kurt Busch, driver for Stewart Haas Racing with sponsorship by Monster Energy was notified that his option year for 2018 wouldn't be picked up, effectively leaving him without a ride for next year.
Why is that a big deal for moto? Because we suck the Monster teat every chance we get. Not only is the Supercross series sponsored by Monster, but numerous riders have individual deals (just as others have with Red Bull or Rockstar). It seems that Monster is having second thoughts about sponsoring both the NASCAR series AND an individual driver/team.
This should be very concerning to our sport since we have both series and individual sponsorships by Monster. Of course, if we view recent history, lots of Ostrich behavior will ensue and everyone will say there aren't going to be any parallels. Good luck with that.
Pay particular attention to the part of the article about "What it means" . Kurt Busch out at Stewart Haas Racing
To add a little more moto flavor to this...Busch got this ride instead of Ricky Carmichael which effectively ended the GOAT's NASCAR experiment.
Why is that a big deal for moto? Because we suck the Monster teat every chance we get. Not only is the Supercross series sponsored by Monster, but numerous riders have individual deals (just as others have with Red Bull or Rockstar). It seems that Monster is having second thoughts about sponsoring both the NASCAR series AND an individual driver/team.
This should be very concerning to our sport since we have both series and individual sponsorships by Monster. Of course, if we view recent history, lots of Ostrich behavior will ensue and everyone will say there aren't going to be any parallels. Good luck with that.
Pay particular attention to the part of the article about "What it means" . Kurt Busch out at Stewart Haas Racing
To add a little more moto flavor to this...Busch got this ride instead of Ricky Carmichael which effectively ended the GOAT's NASCAR experiment.
Monster moved their budget to Kyle Busch racing away from RC's racing because RC's results were not up to what Kyle Busch can do.
I don't think Monster is pulling out of Stewart/Haas, they are just going to hire a different driver for the 41 car.
I still think that we're going to see some sponsor issues in the very near future.
BTW, I spent the past 15 years helping companies distribute advertising dollars for the best ROI. It's a hard business to be in these days because there is not nearly the clear path that once existed and this is just one large social engineering experiment after another....It's like P.T. Barnum is running the advertising world these days.
The Shop
I'm the guy saying that, today, for the first time I can remember, Monster is not spending sponsorship dollars like a drunken sailor on leave. I'm just saying they haven't shown for a lot of spending restraint in the past and we better hope that the newfound restraint doesn't hit moto.
To me, it smells like a bean counter move and those are never good for discretionary spending in the long run.
So why go aaaaaaallll the way to speculating that this will somehow impact motocross or is it just a slow forum day?
The article you referenced is an analysis piece (aka some dumbasses conjecture and speculation), not news. It even says at the bottom:
"Um, what the hell? Is Busch really out, or is this confusion driven by Monster’s unorthodox way of conducting business?"
Motocross is doomed. Blame the Russians. Where's the email server?
Pit Row
Is it a bot world talking to other bots and the sheeple following along?
Monster is huge corp now with boards and big shareholders and if sales and profits slip even a little things start to get looked at and questions asked. Im sure logos on Hamilton cost more than the SX series alone but they got ALOT going on worldwide and there better be ROI to match.
High profile guys in moto, like PC and Kawasaki probably safe along with series and MEC I'd think as $$$$ most likely cheaper than 4 wheel anything, but still overall things not looking up for US motorsports!!
the demos at NASCAR are not the same as SM/SX...
Tell me what that money has done for our sport??? Really think about it....how many positives have came from that deal as Monster the title sponsor? Very little!!! All of the money is going into Feld's pocket. They are selling advertisement space and that's it. It costs almost $1M for a 30 sec commercial during the super bowl. Monster gets HOURS of coverage every year straight to their target demo for less than $1M PER YEAR. Where else can a company get that much bang for their buck?
If Monster pulled out today, which riders aren't going to show up to race? I am willing to bet all of them will still be racing.
Everyone has this huge misconception that Monster (or any other title sponsor) is the life support for MX/SX. I feel that that is not correct because a large % of the money is going straight into the hands of Feld or the series promoter. How much is actually reinvested back into the series to make improvements? If anyone can actually answer this question, I would be extremely content
Sure - it costs money to put the shows on and there might need to be some cutbacks, or simply more frugality, within the sport, but guaranteed the show goes on whether Monster or Marlboro is the title sponsor.
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