Industry question- advertising budgets

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5/12/2018 12:17 PM

When do the manufacturers and accessory companies put together their ad budgets for the year? I know there is a certain window...anybody know? Do some companies make that decision throughout the year?

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It's impossible for a corporation or government to love you or care about you.

5/12/2018 2:54 PM

Not spefic to moto, but.... Brands usually know there budgets for the following year in the fall or close to the new year. Most brands I’ve worked with know where the majority of the money for the up coming year is going before Jan 1st.

When I work with budgets, I pad them and over budget so you can move money around if opportunity comes up. But those aren’t big numbers that you move around.

Hope that helps.

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