Posts
7399
Joined
7/29/2015
Location
Plano, TX
US
Edited Date/Time
7/25/2018 8:23pm
Seems like Answer gear company has an identity crisis every year or so. Check out all the different logos. It just got me thinking because I hate their new logo. And for a period of time they renamed it to just ANSR which I didn't like either.
Who's ever running brand management at Answer needs to lay off the drugs.
Who's with me!! Give me your Answer!!
Who's ever running brand management at Answer needs to lay off the drugs.
Who's with me!! Give me your Answer!!
who cares.. they are just waiting to fold. We have enough big brands. Market is saturated.
The Shop
2 different logos in the same package:
I don't think it's as simple as just having an icon. It needs to have substance and meaning.
You can literally call a brand anything you want, and depending on the marketing you do and the way it is built, it can succeed. I laugh when people talk about starting a business and can’t come up with a name, the whole time they’re focusing on the wrong thing. To be honest, I like Answers current logo and my favorite is the fourth one from the bottom. I suppose it gives me the most nastalgia.
And to the guy saying “it’s hsrd to make a logo out of “answer” I get what you’re saying, but people aren’t buying the gear for the way the logo looks. Notice the people ignoring the gear that has a well designed logo, and proceeding to buy gear from FLY and Fasthouse that have no logo and simply just say “Fly Racing or Fasthouse.” It’s all in the marketing dude.
Pit Row
I ran Answer back in 06
( oh and the gear still fits me in 2018 - that's gotta be a win right? )
Shift used to have the double-bar equality looking thing, and the logo they have now is pretty clean and recognizable. They made a nice comeback
New answer logo is a take on the Dymond era, which is pretty damn cool in my book. Went back and wanted something in that triangle shape. It isn't going anywhere anytime soon. I've been a fan of the brand since 95, and yes some logo decisions down the road i don't completely agree with, but the evolution of this new logo gives us our "WE" back. You can thank Bubba for the "ANSR"
Answer was my only gear sponsor during my career from 60's until I got my AMA pro license. Always loved them.
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