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https://www.deluxe.com/logo-design
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If you have adequate funding and well thought out marketing plan which includes cheap to freebie stuff it can be (and often is) an effective method to launching a successful business.
What's a brand worth?
People do not shop based on value/price. They are creatures of habit. Our instincts tell us to buy what we are familiar with. We don't want to risk trying something new and wasting money or getting sick. I can go into the psychology of it but that doesn't seem necessary.
Now, here is a way to show simply the value in branding. How can you justify spending thousands of dollars on a logo, brand, marketing, etc. Mountain Lighting charges $2.68 for a 12 pack, Mountain Dew charges $5.68 (on sale for $3.50) for a 12 pack.
That's 30% - 200%, or
$0.82 - $3.00
As for the guy in the video. I like what he says but I don't think he should have to explain the advantage of "bidding" vs hourly rate to a businessman. If he does then that businessman needs some more consulting.
When I'm selling a marketing strategy or brand identity to someone I show them how they are going to invest in it. I don't break it down into hours, I don't tell them how much for each piece. I dig into their company and ask them what are their goals. What are they trying to accomplish. Then we look at the industry and population they are reaching out to. I help them identify whether those goals are realistic or maybe even too modest. The beauty of the world we live in today is that I can track a lot of the campaigns closely. I can show them which messages are converting into sales. We can see where to put their budget to get the most bang for your buck. It used to be very unclear the return on the investment. Now, I can pull up analytics and show them how much they paid for a campaign and how much it actually returned them. Plus in most cases once we have the strategy set, they aren't paying anything to implement them until someone converts. A lot of platforms only charge when someone clicks, meaning impressions are free. So if a strategy doesn't work then the aren't blowing a ton of money like they would back in the day with print ads. Anyhow, sorry for the book.
Pit Row
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