Posts
213
Joined
5/7/2017
Location
Sun Prairie, WI
US
lisenbyjacob
6/13/2019 4:02pm
6/13/2019 4:02pm
I've been up to my balls in a marketing class that I took as an elective (I'm an idiot) and it's got me thinking about lots of stuff from a marketing perspective. Out of the two, which of these gets more bike sales... the overall results from all the bike shootouts from the media? OR the color of the bike that wins the championships?
In order to see if it is true a manufacturer would have to drop out and we would have to analyze the impact on sales.
The Shop
Did the perception of the brand change after they started winning? (in the US) Curious what their marketing department thinks.
Just looking at the local track you can always tell people buy based on whatever bike is on the top of the shoot outs, lately its been a sea of orange and blue at the track, years ago it was a sea of green when the KX was the bike to have.
Until MXA came around and started saying "go up one tooth" it really was "Win on Sunday, sell on Monday."
4 P : place, product, promotion, price. I think each criteria represent 25% of the buying process quite fairly.
Place : not everybody has a good dealer of brand X nearby, so stay loyal to a good relationship (i.e. I think there are much more Honda dealers than Suzuki, Gas Gas, Sherco or TM, which are nice bikes)
Product : shout out, and often test of a friend's bike. But I think design/personal liking plays a bigger role in the buying process, which is probably why trashed bikes with new graphics sell as fast as clean ones with stock graphics.
Promotion : winning helps for sure. the overall presence upfront help, and having all the riders of brand X at the back of the pack doesn't help.
Price : depending on the price, people may be interested or not by this or this product.
Pit Row
Turned out to be my favorite I've owned to date.
Many people choose Honda or Yamaha(insert brand) whatever because they are brand loyalist. Regardless of what
anyone says or wins on. Not to mention that whatever bike wins is really remotely similar to a production bike(assuming
a factory rider wins)(likely)-even with production rules. Perhaps it's as simple as the dealer being nearby.
Of the two choices(if that's all), I'd say magazine shootouts would be more of an influence. Simply because average
riders have very little in common with a factory rider.
Post a reply to: Bike Sales Question