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I think a few of us wish they had taken a more aggressive approach to retro, where they started and were the most successful.
The Shop
They just missed the boat, coulda used their retro designs to introduce a new lineup, but the gear biz is saturated. Who knows. For sure the company was never the same after Jim left; you can see where the designs start going downhill.
And yes, it was the daughter of the Italian guy that bought it. He bought it for her specifically. Let’s just say she was not very well liked.
That whole program looked great.
TLD and AXO last longest by far for me at least
With the rise of the oldschool motocross now, they were able to relaunch their business
Honda of Troy too
Pit Row
Anything new on whether AXO still exists, even over in Italy?
Couldn't help noticing that Cairoli was in a Thor commercial during the last moto broadcast.
Enough cash and you too could own the AXO brand and start production.
Bradshaw 1992 Hangtown Jersey
Stanton 1994 Jersey (AXO dealer display issue)
wonder if any of it is worth anything ???.
ive got a bell moto 3 or 4 too with a troy lee designs hot pink visor with the billet visor screws lol the good old days.
Pulled these out a couple years ago.
I used to wear Sinisalo back in the 90’s which was really top notch stuff too, they’re also gone now as far as I can tell. Going retro might have saved them, too, but their designs just got worse and worse over the years.
AXO’s heyday was a decade later than JT’s, probably a lot more guys from that era still riding and racing. Maybe it would have been more successful, hard to say.
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