Forum Main Moto-Related Asterisk Factory Tour - Impressive

Asterisk Factory Tour - Impressive

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MOTO120

Vital MX member MOTO120 19645 MOTO120 https://p.vitalmx.com/photos/users/19645/avatar/c50_3EBA997A_2667_4461_AB40_C5E03E304AC5_1_201_a_1609387187.jpg?1609386515 https://www.vitalmx.com/community/MOTO120,19645/all 03/21/10 13 https://www.vitalmx.com/community/MOTO120,19645/setup 251 754 18 4

Posts: 1005

Joined: 3/21/2010

Location: MOTO, IL USA

3/12/2018 10:16 AM

I know I wasn't aware but pretty cool to see Asterisk (re-born/re-vitalized a bit) making everything in-house in Corona, CA. Today being my last day at my current full-time employer (for the past 10 years) to begin doing my small cycling company (SLF Motion) full-time, I don't think many people realize what it takes to run an operation like that. People are too often too quick to criticize "this product costs too much money...or....what a rip off...yadayadayada" BUT they don't look at it from a business standpoint. Do you realize how many knee braces they need to sell on a monthly basis JUST TO COVER overhead for all those full-time employees AND keeping the utilities running on a 22,000 sq. ft. facility...let alone trying to build a profitable company. Rant over, just thought I'd share the video haha.

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ti473

Vital MX member ti473 33100 ti473 https://p.vitalmx.com/photos/users/33100/avatar/c50_smoker.jpg?1354371195 https://www.vitalmx.com/community/ti473,33100/all 03/17/12 22 697 19

Posts: 719

Joined: 3/17/2012

Location: Arlington Heights, IL USA

3/12/2018 10:33 AM

Very cool! Nice to see that they are keeping production in house, you don't see it very often anymore, especially with Carbon Fiber.
I was trying to see what CNC machine they use... I see they have one vertical over in the corner but can't really see what it is.

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mx_563

Vital MX member mx_563 6357 mx_563 https://p.vitalmx.com/photos/users/6357/avatar/c50_husar_1560955380.jpg?1560955040 https://www.vitalmx.com/community/mx-563,6357/all 04/01/08 55 1895 25

Posts: 1950

Joined: 4/1/2008

Location: CA, USA

3/12/2018 10:53 AM

Well it's not like they leased 22,000 square feet and hired a ton of people first, and then adjusted pricing to cover those overhead costs afterwards, right? This is the result of an evolutionary process - a series of successes - natural growth. One might even go so far as to assume that with scale and growth, comes some level of production efficiency and per unit cost reduction?
I don't know much about business but I'm not losing sleep over Asterisks' operational costs.

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MOTO120

Vital MX member MOTO120 19645 MOTO120 https://p.vitalmx.com/photos/users/19645/avatar/c50_3EBA997A_2667_4461_AB40_C5E03E304AC5_1_201_a_1609387187.jpg?1609386515 https://www.vitalmx.com/community/MOTO120,19645/all 03/21/10 13 https://www.vitalmx.com/community/MOTO120,19645/setup 251 754 18 4

Posts: 1005

Joined: 3/21/2010

Location: MOTO, IL USA

3/12/2018 11:22 AM

mx_563 wrote:

Well it's not like they leased 22,000 square feet and hired a ton of people first, and then adjusted pricing to cover those overhead costs afterwards, right? This is the result of an evolutionary process - a series of successes - natural growth. One might even go so far as to assume that with scale and growth, comes some level of production efficiency and per unit cost reduction?
I don't know much about business but I'm not losing sleep over Asterisks' operational costs.

I don't know about that, I had a very restless mid-morning nap after watching the video cool

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Markee

Vital MX member Markee 38525 Markee https://p.vitalmx.com/photos/users/38525/avatar/c50_Screen_Shot_2021_02_12_at_7.16.27_PM_1613175753.jpg?1613175419 https://www.vitalmx.com/community/Markee,38525/all 04/15/13 9 https://www.vitalmx.com/community/Markee,38525/setup 73 3107 78

Posts: 3180

Joined: 4/15/2013

Location: Suffolk, VA USA

3/12/2018 12:36 PM

That was cool. Made in America too.

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Dirty Points

Vital MX member Dirty Points 53322 Dirty Points https://p.vitalmx.com/photos/users/53322/avatar/c50_ignition_system_points_1468974232.jpg?1468973781 https://www.vitalmx.com/community/Dirty-Points,53322/all 07/19/16 7 3131 1

Posts: 3138

Joined: 7/19/2016

Location: Sac, CA USA

3/12/2018 1:06 PM
Edited Date/Time: 3/12/2018 1:11 PM

mx_563 wrote:

Well it's not like they leased 22,000 square feet and hired a ton of people first, and then adjusted pricing to cover those overhead costs afterwards, right? This is the result of an evolutionary process - a series of successes - natural growth. One might even go so far as to assume that with scale and growth, comes some level of production efficiency and per unit cost reduction?
I don't know much about business but I'm not losing sleep over Asterisks' operational costs.

That's not really true, though. The new facilities are part of a recent restructuring of the brand under new investors.

That is not to say it will not be successful... But that's just where they are.

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Camp332

Vital MX member Camp332 388 Camp332 https://p.vitalmx.com/photos/users/388/avatar/c50_Staircase6_5_13_1_1370958403.jpg?1370957719 https://www.vitalmx.com/community/Camp332,388/all 08/16/06 96 74 https://www.vitalmx.com/community/Camp332,388/setup 151 7592 377 52

Posts: 7743

Joined: 8/16/2006

Location: Zoo Jersey, USA

3/12/2018 2:18 PM

I like that kinda shit Bro.

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United States of America

Brent

Vital MX member Brent 435 Brent https://p.vitalmx.com/photos/users/435/avatar/c50_image_a8QGe5gAq9NUSZ70_1614184648.jpg?1614184196 https://www.vitalmx.com/community/Brent,435/all 08/16/06 7 47 3709 19 2

Posts: 3756

Joined: 8/16/2006

Location: CA, USA

3/12/2018 3:51 PM

I LOVE my Asterisk braces, wouldn't ride without them.

I didn't know Mike Beier owned part of them now.

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