ATL 1 Season High Audience For A Live Race

-MAVERICK-
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-MAVERICK-
Hampton, Ga. (April 16, 2021) Round 13 of the 2021 Monster Energy Supercross series, held at Atlanta Motor Speedway for the first time in the sports history, averaged a Total Audience Delivery (TAD) of 600,000 viewers, marking a season-high mark for a live race broadcast. The Saturday afternoon race also totalled the highest reach viewership for a Supercross telecast this season (1.76 million viewers) while airing against a very competitive sports programming day.

The series continues this Saturday, April 17 on NBCSN at Atlanta Motor Speedway for the final event of the Atlanta triple-header.
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skeef
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skeef 4/16/2021 5:39pm
4/16/2021 5:39pm
Maybe the Covid first time buyer surge in the industry translated to some viewership
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Nairb#70
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Nairb#70 4/16/2021 5:40pm
4/16/2021 5:40pm
This makes me cringe, you mean 600,000 humans judged our sport from that EPIC bafoonery?
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Brad460
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Brad460 4/16/2021 5:57pm
4/16/2021 5:57pm
Nairb#70 wrote:
This makes me cringe, you mean 600,000 humans judged our sport from that EPIC bafoonery?
It was the perfect race for first time viewers! One of the best races I’ve seen in a while.

Your way off base here...
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DK23
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DK23 4/16/2021 6:11pm
4/16/2021 6:11pm
They all tuned in for the backflip.
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kingmcgrath
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kingmcgrath 4/16/2021 6:44pm
4/16/2021 6:44pm
Brad460 wrote:
It was the perfect race for first time viewers! One of the best races I’ve seen in a while.

Your way off base here...
Sure you're not thinking of Atlanta 2??
thatswhathappens 4/16/2021 6:49pm
4/16/2021 6:49pm
-MAVERICK- wrote:
The race aired on NBC, so that probably helped.
I was just going to say this. How many other races this year ran on the main NBC channel, was this the only one?
-MAVERICK-
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-MAVERICK- 4/16/2021 6:55pm
4/16/2021 6:55pm
-MAVERICK- wrote:
The race aired on NBC, so that probably helped.
thatswhathappens wrote:
I was just going to say this. How many other races this year ran on the main NBC channel, was this the only one?
Yeah, that was the only one on NBC. The rest of them all aired live on Peacock and NBCSN or were delayed on NBCSN.

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