In our annual Vital MX Audience Survey, it's fascinating to watch the popularity of brands change over time. 100% launched in January of 2012, and later that year when our readers were asked if they'd purchase goggles in the next 12 months, and selected which brand it'd be, they'd already moved into fourth spot behind Oakley, Scott, and the ever-popular "Undecided."
In 2013, they'd jumped to second, behind Oakley.
In 2014? They took over the top spot. Yep, they've come a long way in a short time. Is it the fit? Function? Graphics? Their roster of riders? Or that all of the models use a single lens and tear-off system? We'd guess it's a bit of all of those. If you want a longer look at some of what's coming for next year, you can check a photo gallery here.
In the meantime here's a quick peek.
They also have the economy Strata line, and the retro-inspired Barstow goggles.
They've also been busy enhancing their glove lineup. This time around they added the cuffless Celium line; and an Airmatic and Simi line, both of which have added protection. These are in addition to the existing iTrack and Ridefit lines.
Need more info? Check out www.ride100percent.com