Press Release

etnies Delivers Comfort to the Soles of L.A.'s Homeless‏


Pierre-Andre Senizergues, Owner of
etnies, Takes You Behind the Scenes at Annual Los Angeles Mission Event
Giving Out 2,000 Pairs of Shoes


April 9, 2012 (Lake Forest, CA)
– Over two decades ago, Pierre-Andre Senizergues, owner and CEO of
etnies, a global action sports footwear and apparel brand, found himself
homeless in Los Angeles.  Freshly off the plane from France, he was
eager to pursue his dream of skateboarding, but quickly found himself
alone and homeless in a country where he didn’t speak the language.  His
experience of living out of a van for six months is one of the driving
reasons behind why he gives etnies shoes to the homeless every year. 
Last Friday at the Los Angeles Mission’s annual Easter celebration,
Pierre-Andre gathered a group of etnies team riders and staff to help
him deliver comfort to the soles of Los Angeles’ homeless in the form of
2,000 pairs of brand new shoes.


Pierre and filmmaker Mike Manzoori went
behind the scenes at the event on Skid Row to show how the simple
gesture of giving can change thousands of lives. The video capturing
Pierre’s encounters with the homeless, celebrities volunteering and L.A.
Mayor Villaraigosa can be viewed here:
http://vimeo.com/40027906




Over the past 14 years, Pierre and etnies
have provided 34,000 pairs of shoes to the homeless at the Los Angeles
Mission’s annual Easter event.


An embeddable code and option to download the video to host it online can also be found at the link above.


To keep up with etnies, visit etnies.com or facebook.com/etnies.


 


About etnies:

Established in 1986, etnies is the first skateboarder-owned and
operated global action sports footwear and apparel company. etnies not
only pushed the envelope by creating the first pro model skate shoe, but
it pioneered technological advances  and changed the face of skateboard
footwear forever. Today, etnies’ vision, led by owner and skateboarder
Pierre-André Senizergues, is to remain the leading action sports company
committed to creating innovative products that provide the most style,
comfort and protection possible.  etnies stays true to its roots by
sponsoring world class skateboarding, surfing, snowboarding, moto x, BMX
and auto teams and continues its dedication by giving back to each of
these communities.  For additional information, visit etnies.com.

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