ZERO Motorcycles Releases “GOING Electric” – The Industry’s First Educational Pamphlet

--Pamphlet Includes Information on Many Aspects of Electric Motorcycle Operation --

DOWNLOAD A COMPLETE .PDF COPY OF “GOING ELECTRIC”HERE

SANTA CRUZ, Calif., (June 27, 2012) –Zero Motorcycles, the global leader in the electric motorcycle industry, today announced the release of “Going Electric” – an indepth look at the continually evolving world of electric motorcycles. The all-new educational pamphlet is a collection of data points and information captured by Zero over the past few years and works to provide readers with up-to-date information on electric motorcycles. With interest in electric motorcycles continuing to grow, “Going Electric” delivers to the general public, media, motorcycle dealers and business partners the most accurate information available on electric battery range, industry terminology, cost of ownership and the overall electric motorcycle experience.

“Developing an educational document like ‘Going Electric’ represents our best efforts to capture years of industry data and our own personal experience and to process it in a way that works to provide a more factual and positive understanding about electric motorcycles, while also working to dispel some misconceptions as they currently exist,” said Scot Harden, Vice President of Global Marketing for Zero Motorcycles.

“Going Electric” introduces new and existing motorcycle riders to the technology behind electric motorcycles. Although electric motorcycles have been around for less than a decade, the technology is growing at a much faster rate than any other category in the motorcycle industry. With each year that passes, battery range continues to increase at a steady pace. Performance of electric motorcycles is now on par with many gas  motorcycles and in the next few years will either meet and/or exceed some gas powered motorcycles.

In “Going Electric”, readers will learn about:

• Recharging the Motorcycle Riding Experience
• The Ownership Advantage
• Range and the Real World
• Simulated Range Tests (Dynamometer)
• Real World Range – Understanding the Numbers
• Energy Conservation Riding
• Riding in the City
• Mostly Highway Riding
• Electric Motorcycle Fuel Economy
• Commonly Used Terms

The complete “Going Electric” document can be found on theZero Motorcycles website. Media inquiries and questions can be emailed tomedia@zeromotorcycles.com­­

About Zero Motorcycles
Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity, and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Zero is determined to be the preeminent global electric motorcycle company.

Follow Zero Motorcycles on Twitter@ZeroMC, become a fan ofZero Motorcycles on Facebook and check out what Zero is doing on YouTube atwww.youtube.com/zeromotorcycles.

FOR MEDIA:For more information, contact (951) 719-1040 ormedia@zeromotorcycles.com. For press information, videos and photos go tohttp://www.zeromotorcycles.com/press.

For more information on Zero Motorcycles or to learn more about its complete motorcycle line including the Zero S, Zero DS, Zero XU, Zero MX and Zero X motorcycles, visit:http://www.zeromotorcycles.com.