Yamaha and DC Partner for Spring Promotion

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Cypress
California, March 12, 2010 –Yamaha Motor Corporation and DC are pleased to announce a unique new
co-branding promotion geared to drive consumers into both select DC retail locations
and Yamaha motorcycle dealerships nationwide during the busy Spring selling
season..

The
co-promotion is scheduled to begin in mid-March, just in time for the return of
Spring and outdoor activities for millions of action sports enthusiasts
throughout the country. Select DC retail locations will feature DC co-branded
Yamaha TT-R125’s and YZ250F models as prizes and Yamaha dealerships will
benefit from exposure in hundreds of locations throughout the U.S.

“The
DC and Yamaha brands share many common attributes and our company could not be
more excited about this co-branding opportunity,” said David Docktor,
Motorcycle Marketing Manager for Yamaha’s Motorsports Group. “And the fact that
this promotion kicks off this Spring will be just fantastic news for our
dealerships and consumers alike.”

“Our participating DC dealers are excited about the promotion with
Yamaha and it will give them some unique branding and point of purchase displays
for the kickoff of Spring, said Brian Cassaro, DC‘s Action Sports Marketing
Director. “We couldn't be happier about how the relationship with Yamaha is
evolving and growing.

About Yamaha Motor Corporation, U.S.A.

Yamaha Motor Corporation,
U.S.A. (YMUS) is a leading distributor and manufacturer in the motorsports
market, with the most diversified line of such products in America. Its
ever-expanding product offerings include motorcycles, outboard motors, ATVs,
side x side vehicles, personal watercraft, snowmobiles, boats, outdoor power
equipment, race kart engines, accessories, apparel, and much more.

Headquartered in Cypress,
Calif., since its incorporation in 1976, YMUS also has facilities in Wisconsin
and Georgia, as well as factory operations in Tennessee and Georgia. YMUS is a
wholly owned subsidiary of Japan-based Yamaha Motor Company, Ltd. founded in
1955. For more information on Yamaha, visit www.yamaha-motor.com.

About
DC:

Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in
performance skateboarding shoes and renowned action sports brand. Today DC
stands as a global brand whose product line has expanded to include men’s,
women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards,
snowboard boots, outerwear, and accessories.

 

As one of the cornerstones of its marketing strategy, DC has built a
world-class team of professional skateboarding, snowboarding, surfing, BMX,
motocross and rally athletes that exemplify and enhance DC’s brand, develop its
signature products, and support its promotional efforts. DC is a subsidiary of
Quiksilver, Inc.