June 28 – July 1, 2012
WHAT: X Games Los Angeles 2012 event dates
WHEN: June 28 – July 1, 2012
*Please note X Games Los Angeles will take place several weeks earlier in 2012 than in previous years
WHERE: Los Angeles, Calif.
DETAILS
X Games Los Angeles 2012, the premier action sports event featuring 200
of the world’s best athletes, will be held June 28 – July 1, 2012 in Los
Angeles, Calif. Specific competition venues and event schedule will be
announced at a later date.
The X Games features athletes from across the globe competing for medals
and prize money in the following sports: skateboarding, motocross, BMX
and rally car racing. X Games Los Angeles 2012 will be covered live on
ESPN’s family of networks as well as across ESPN’s many digital media
assets including ESPN.com/action, XGames.com, ESPN3 and X Games social media platforms.
POPULARITY OF X GAMES
X Games 17 coverage was viewed by 37 million people, who tuned into 25
hours of live television coverage across ESPN, ESPN2 and ESPN on ABC –
up six percent from last year (35 million). Outside the United States, X
Games content was delivered to more than 232 million homes and live to
192 countries and territories, including Africa, Australia, Brazil,
Canada, Caribbean, Europe, Israel, Latin America, Mexico, Middle East
and New Zealand. Fans were also able to consume X Games content on more
platforms than ever before, including 29 hours of content on ESPN
digital platforms, which helped generate record multimedia growth and
the largest digital audience ever for an X Games event. The X Games 17
total attendance in Los Angeles was 141,500 – an increase from 2010 and
the highest record attendance since X Games 10 in 2004.
Forthcoming details on X Games can be found on www.xgames.comfor fans or on www.espneventmedia.comfor members of the media. Follow the X Games on Twitter at http://twitter.com/xgames.
9/7/2011 2:44pm
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