Press Release

Volcom's 2010 Give Jeans A Chance Program Collects Over 12,500 Jeans!‏



Volcom is stoked to report that we have exceeded our goal of 10,000 pairs of jeans collected for the homeless during our 2010 Give Jeans a Chance campaign.

All in all, more than 12,500 pairs of jeans
were collected from over 300 different participating stores and have
been donated to shelters across the world. The Trend Cellar
in McHenry, IL gets recognition for collecting the most pairs in one
single place - they were able to collect 1,340 pairs of jeans from
their community.
 
“The Give Jeans a Chance campaign went really well!
People really appreciated it and it was pretty sad at times, but it
made the whole thing so worth it!!” said Trend Cellar’s Ashley
Jakiela.
 While the Midwest played top role, jeans were collected in
high volume internationally. Below is the list of the top GJAC
collection spots in no particular order:




-The Room, Bayamo, Puerto Rico


-Volcom Store, Tokyo, Japan


-Retail chain, Regulator, Japan 


-Youth Shelter, Waite Park, MN


-Modern Skate, Grand Rapids, MI


-Trend Cellar, McHenry, IL


-Kahuna Surf Shop, Orillia, ON, Canada

-SurfCity, Wrightsville Beach, NC


-Aqua East, Neptune Beach, FL

-Surfzone, Ramey, Puerto Rico


-Pride, San Diego, CA


-Coastal Edge, Virgina Beach, Va


This being the second year of the Give Jeans a Chance campaign, the
team at Volcom couldn't be happier with the results. "The response we
received was even better than I think we expected. You know there's
momentum when friends and colleagues are calling in asking if they can
host their own, mini Give Jeans a Chance drive at their school. People
just wanted to get involved and give back! We can't wait to see what's
next for the program," said Derek Sabori, Director of Sustainability
and Corporate Social Responsibility for the company.



It was a team effort, literally. Volcom
got the skate team involved and the Volcom Brand Jeans van could be
seen driving from shelter to shelter with skate team riders Jake
Duncombe, Darrell Stanton and Chima Ferguson handing out jeans to
those in need. Each year, the excitement seems to build and build
(and in further and more far off places as bins were reported in
Asia, Europe, Australia, and South America this year) and the company
is already beginning planning for next year's drive. 

Floris
Gierman, Volcom's Director of Retail Marketing summarized it well by
saying, "It's a great feeling that with everyone's help, more
than 12 thousand homeless and under privileged people around the
world received a clean pair of jeans. We'd like to thank everyone who
donated their jeans, all the participating retailers, the homeless
shelters and the National Coalition for the Homeless".



For more details on the 2010 Give Jeans a Chance program and for inquiries about next year's drive, check www.volcom.com/givejeansachance or contact: Floris Gierman at 949-646-2175 or fgierman@volcom.com.
To inquire about Volcom's Sustainability &/or Corporate Social
Responsibility Program contact Derek Sabori at 949-646-2175 or at dsabori@volcom.com.

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