Press Release

Troy Lee Designs Welcomes GoPro Camera Partnership



TLD Headquarters - Corona, CA Troy Lee Designs is proud to announce a new long-term collaboration with
GoPro for 2012 and beyond. TLD is always eager to partner with other
world class brands and GoPro sets the standard for action sports
cameras.



"It's always fun to get involved with companies that are the best at
what they do," says owner-operator Troy Lee. "We strive to be that type
business here at TLD and the GoPro folks are certainly leading the field
in their industry. We have some really cool plans to integrate their
products into our race team in 2012 that people will be stoked on. With
GoPro sponsoring the supercross series this year it is opening some
doors for us to be able to really utilize the cameras. It's going to be a
fun partnership."



Troy Lee Designs will leverage the GoPro partnership to produce more
engaging video content on its website. Additionally, the "on board" lap
featured on the television coverage at supercross and outdoor motocross
races will occasionally feature riders from the Troy Lee Designs / Lucas
Oil / Honda race team.



About GoPro:



Based in Half Moon Bay, California, GoPro makes the world’s most
versatile cameras, enabling people to capture and share their lives’
most exciting moments in professional quality HD video and photos.
GoPro’s HD HERO line of wearable and gear mountable cameras are used
collectively by more consumers, professional athletes, and video
production professionals than any other camera in the world.  GoPro's
products are sold in over 60 countries and in the USA through
professional channels and retailers including Best Buy, Sports
Authority, Bass Pro Shops, Cycle Gear, and online at gopro.com.



For more information visit: gopro.com/



About Troy Lee Designs:



For 30 years, Troy Lee has been customizing helmets "For The World's
Fastest Racers." TLD's relentless commitment to creating products that
exceed the cutting edge of style, design and quality, has earned them
the reputation as an innovator in many different fields of racing. Troy
Lee Designs has since expanded into a full force operation, offering a
complete line of helmets, apparel and premium protection for off-road
motorcycling and bicycling, as well as seasonal lines of sportswear and
accessories. Based in Corona, California, Troy Lee Designs has a global
network of distributors.



For more information visit: www.troyleedesigns.com



TLD would like to thank all of our team sponsors: Lucas Oil, American
Honda, PPG, Red Bull, SillyBrandz Global, Adidas, Specialized,
BioLytical Labs, Dunlop, McQueen Racing, VQ OrthoCare, Shock Doctor,
Skullcandy, Renthal, Oakley, Alpinestars, Pro Circuit, Primm MX
Collection, Couts Heating & Cooling, Selle Italia, N-Style, VP
Racing Fuels, Boyesen, ODI, DID, Rossignol, Pacific Collision Centers,
Muc-Off, Kasey Kahne, Elrod Racing, New Era, Leatt, Cycra, Hammerhead,
Hinson, Light Speed, Moto Tassinari, Twin Air, Dubya USA, Talon, and
GoPro.
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