Toyota On Board Again As Title Sponsor For Upcoming 2007-08 Toyota AMA Arenacross Series Season

Toyota to Continue Its Support of the Sport & Introduce the New “Toyota Certified Fan Challenge” Beginning at the Des Moines, Iowa, Toyota AMA Arenacross Opener

AURORA, Ill. (Nov 1, 2007) – Live Nation’s Motor Sports division announced today that Toyota will return as the title sponsor of the 2007-2008 Toyota AMA Arenacross Series beginning with the Nov. 2-4 Des Moines, Iowa, opener and running through the Toyota AMA Arenacross Series finals in Green Bay, Wisc., March 14-16.

Fans of Toyota AMA Arenacross will continue to see a great presence from Toyota - both behind the scenes and during the evening pro-race activities and Sunday amateur racing programs. This year Toyota will offer a photo opportunity so fans can take home a souvenir of their race experience and give-away a Toyotacross Prize Pack during the Friday and Saturday main events. All fans in attendance can enter-to-win at any of the Toyota kiosks on the concourse. And as always Toyota will continue to support the athletes with a rider lounge and catering for the both nights, as well as Sunday’s amateur day.

“Toyota has become synonymous with the sport of professional arenacross racing, and Live Nation Motor Sports is eager to assist Toyota in moving forward with its brand recognition goals through the title sponsorship of the Toyota AMA Arenacross Series,” said Todd Jendro, Senior Director, Two Wheel Operations for Live Nation Motor Sports. “Our fan base with the Toyota AMA Arenacross Series is extremely brand loyal, and we’ve received nothing but positive feedback over the past two seasons in regards to Toyota as the title sponsor of the Toyota AMA Arenacross Series.”

As mentioned by Jendro, the correlation between pick-up trucks and dirt bikes is a highly recognizable lifestyle image, paramount with the much-sought-after action sports demographic. Toyota believes in this and delivers a product line that is as bold, rugged and competitive as the Toyota AMA Arenacross Series racers themselves.

”Toyota is looking forward to being the AMA Arenacross title sponsor for the third year in a row,” said Paul Czaplicki, Engagement Marketing Manager for Toyota. As another season of great racing and exciting competition are upon us, Toyota is proud to support such a great sport and its fans, and to present the 2008 champion with a brand new Toyota Tacoma at the end of the season.”

In addition to supporting the popular motorsport as the title sponsor, Toyota will – for the third consecutive year – reward the Toyota AMA Arenacross Series’ overall champion with a brand-new Toyota Tacoma truck at the Green Bay finals. Past winners include Chad Johnson (2006) and Danny Smith (2007).

“It’s all about fun with Toyota at the Toyota AMA Arenacross Series events,” said Jayme Dalsing, director of arenacross for Live Nation. “We’ll have the Toyota Tacoma truck for fans to check out, Toyota Arenacross register-to-win booths where fans have a chance to win all sorts of cool prizes and, of course, the new Toyota Certified Fan Challenge.”

Tickets for Nov. 2-4 Toyota AMA Arenacross at Wells Fargo Arena are available through www.arenacross.com, at the Wells Fargo Arena Ticket Office, online at www.dahlstickets.com, all Des Moines-area Dahl’s Grocery Stores or charge by phone at 1-866-55-DAHLS. Fees and handling may apply. Show times are Friday and Saturday, 7:30 p.m., Sunday at 12:00. Doors open Friday and Saturday at 6:30 p.m., Sunday at 11 a.m. Friday and Saturday tickets are $20 for all Gold Circle seats, $16 for Mid Level seats/$8 for kids Mid Level seats. Sunday tickets are $16 for adults, $8 for kids. All seats $2 more day of show. Note: Kids = children ages 2-12.


About Toyota AMA Arenacross Series

In its 24th year, the Toyota AMA Arenacross Series, owned by Live Nation, is the premier indoor motocross series in the U.S. playing to sold-out arenas nationwide. Information on the Toyota AMA Arenacross Series events may be found at www.Arenacross.com. Live Nation is the world's largest live music company. Our mission is to inspire passion for live music around the world. We are the largest promoter of live concerts in the world, the second-largest entertainment venue management company and have a rapidly growing online presence. We create superior experiences for artists and fans, regularly producing tours for the biggest superstars in the business, including The Rolling Stones, Barbra Streisand, Madonna, U2 and Coldplay. Globally, we own, operate, have booking rights for and/or have an equity interest in more than 160 venues, including House of Blues® music venues and prestigious locations such as The Fillmore in San Francisco, Nikon at Jones Beach in New York and London’s Wembley Arena. Our websites collectively are the second most popular entertainment/event websites in the United States, according to Nielsen//NetRatings. In addition, we also produce, promote or host theatrical, specialized motor sports and other live entertainment events. In 2006, we connected nearly 60 million fans with their favorite performers at approximately 26,000 events in 18 countries around the world. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.” For more information regarding Live Nation and its businesses or concerts near you, please visit our website at www.livenation.com.

About AMA Racing
AMA Racing is the competition arm of the American Motorcyclist Association and is the leading sanctioning body for motorcycle sport in the United States. Its professional properties include the AMA Supercross Series, the AMA Toyota Motocross Championship presented by FMF, the AMA Superbike Championship presented by Parts Unlimited, the AMA Ford Quality Checked Flat Track Championship, the AMA Supermoto Championship and the AMA Pro ATV Championship. In amateur and pro-am competition, AMA Racing sanctions over 4000 events in 24 different disciplines and supports over 110 thousand active members. For more information about professional racing, visit www.amaproracing.com. For amateur racing information visit www.amadirectlink.com/amrace/amasports.asp.