Thor/Parts Unlimited: Jeremy McGrath Racing this Week in Utah

EL CAJON, Calif. (Aug 17, 2010) – Thor and
Parts Unlimited are excited to announce their support for the Second
Annual Monster Energy Powder/Mountain Motocross event that gets
underway August 19th.

Thor Rider Jeremy McGrath is also showing
his support and will play a huge role throughout the event held on the
ski slopes of Powder Mountain just outside of Eden, Utah.  

The
event will last through August 22nd, and as mentioned will include
plenty of special influence from “The King” himself.  Not only is
McGrath headlining the list of riders, he also developed the entire
track design, giving it a touch that only a motocross legend can
deliver.

The first Monster Energy/Powder Mountain Motocross
event in 2009 was a huge success drawing 1,000 entries and over 15,000
fans.  The event is set to build on that momentum moving into year two
and with Jeremy McGrath onboard for a second year there is little
reason to believe the Monster Energy/Powder Mountain Motocross event
won’t be anything but a huge success in 2010.

There is still plenty of time to collect additional information about
the event by visiting PowderMountainMotocross.com. 
Interested fans can register online and view the schedule for the
entire event.  Whether out on the track or just there to take in the
racing action, those in attendance will get to be a part of a one of a
kind event supported by Parts Unlimited, Thor MX, and one of the greatest legends in motocross history, Jeremy McGrath.

Log on to PowderMountainMotocross.com to learn more.

About Parts Unlimited
Parts Unlimited is the world's
largest distributor of aftermarket accessories in the powersports
industry and is owned by LeMans Corporation headquartered in
Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships
world wide and continues to expand its market penetration with its
sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE
SUPPORT THE SPORT®, helping to drive consumers to dealerships, while
entertaining its dealers through hospitalities at the events it
sponsors.

About Thor Motocross
Thor is one of the originators of
motocross apparel. When Torsten Hallman made his first U.S trip to race
and promote motocross in 1966, he inadvertently started to develop Thor
riding gear. Thor is a hardcore, grass roots company that understands
what it takes to reach the top and more importantly, how to stay there.
It is one of a few companies with over 40 years experience in the
motocross marketplace.

Thor, a house brand company for Parts Unlimited, combines design and
marketing with superior distribution to reach it's thousands of dealers
and consumers priding ourselves on key selling features like quality,
strength and performance. Thor is more than a brand. It is a lifestyle.